by Mars United Commerce | Jun 29, 2022 | Connected Commerce, Innovation, Success Stories
Mars’ annual campaign brings back SKITTLES® Pride Packs to support the LGBTQ+ community, but this time with a splash of color. Taste the rainbow and see it in multiple new ways. For this year’s limited-edition Pride Packs, Mars SKITTLES® is sharing their rainbow with...
by Mars United Commerce | Jun 1, 2022 | Connected Commerce, Success Stories
The M&M’S® Music Lounge lets consumers experience the brand’s message of inclusivity both IRL and virtually. Music has long played a role in bringing people from various backgrounds together to enjoy shared experiences. That’s why iconic candy brand M&M’S® is...
by Mars United Commerce | Apr 13, 2022 | Success Stories, Walmart
A campaign created by Henkel and The Mars Agency to engage consumers with the company’s laundry care brands at Walmart has been named a winner in the Association of National Advertisers’ 39th Annual REGGIE Awards competition. Recognized in the Rebranding,...
by Mars United Commerce | Feb 22, 2022 | Company News, Creative Excellence, Success Stories
A freestanding insert designed to help Campbell Soup Company introduce a new look for its classic soup can packaging while driving sales earned recognition this month as winner in the “Brand Refresh” category of the second-annual Best of Sellcheck Awards. Distributed...
by Mars United Commerce | Nov 15, 2021 | Company News, Connected Commerce, Success Stories
The Mars Agency received industry accolades for its connected commerce expertise this month when The Path to Purchase Institute unveiled the winners of its inaugural OmniShopper Awards during the Path to Purchase Live conference. The agency won the In-Store Digital...
by Mars United Commerce | Nov 1, 2021 | Connected Commerce, Success Stories
Note: The Path to Purchase Institute named this campaign “Best Digital Media Activation” in its first OmniShopper Awards program this fall. PROBLEM TO SOLVE Henkel’s ‘all blue brand laundry detergent was losing its identity with shoppers and retailers...
