by Mars United Commerce | Nov 16, 2022 | Innovation, Success Stories
Campbell Company of Canada received one of only four gold designations at the annual Effie Canada Awards this month for its “Goldfish® Feeding Imagination” campaign. Demonstrating exceptional marketing effectiveness, Feeding Imagination leveraged Goldfish...
by Mars United Commerce | Nov 10, 2022 | Company News, Retail Intelligence, Success Stories
Goldfish Canada Takes Snackers to Mega Bites Mountain Campbell Company of Canada is targeting adult snackers with the launch of Goldfish Mega Bites, a brand extension with crackers that are twice the standard size. The launch campaign boasts extensive in-store...
by Mars United Commerce | Oct 20, 2022 | Connected Commerce, Success Stories, Walmart
Winner of P2PI’s 2022 OmniShopper Award for Best Brand-Retailer Long-Term Partnership Objectives: SKITTLES® and Walmart are active, authentic advocates of the LGBTQ+ community with an ongoing collaboration engaging, interactive Pride Month activities that drives...
by Mars United Commerce | Oct 20, 2022 | Mars Studios, Organizational Excellence, Success Stories
Winner of a 2023 REGGIE Award for Best Promotion Marketing and P2PI’s 2022 OmniShopper Award for Best In-Store Digital Activation. Objectives: The campaign’s primary objective was to increase sales of fluid dairy milk. Effectiveness would be measured by...
by Mars United Commerce | Oct 20, 2022 | Connected Commerce, Organizational Excellence, Success Stories
Future-forward campaigns with clients Mars, Inc. and MilkPEP have earned The Mars Agency industry honors in the Path to Purchase Institute’s OmniShopper Awards program. “SKITTLES® Pride It Forward At Walmart,” an evergreen campaign designed to help shoppers join with...
by Mars United Commerce | Oct 6, 2022 | Connected Commerce, Innovation, Success Stories
NFL star Stefon Diggs helps give consumers a unique way to experience the iconic brand’s new campaign An innovative augmented reality experience is adding more “life” to this season’s “SNICKERS® Rookie Mistake of the Year” campaign, which the iconic Mars candy...
