by Mars United Commerce | Nov 22, 2024 | Kroger, Organizational Excellence, Success Stories, Target, Walmart
The following article is a case study for the Keurig Iced Coffee Innovation Launch, a campaign developed by Keurig Dr Pepper and Mars UnitedSM Commerce that earned a 2024 OmniShopper Award for Best Integrated Path to Purchase Activation from the Path to Purchase...
by Mars United Commerce | Oct 1, 2024 | Success Stories
The following article is a case study for “KittenWise,” a campaign developed by Mars Petcare and Mars UnitedSM Commerce that earned a 2024 OmniShopper Award for Best Digital Mass Media Activation from the Path to Purchase Institute. Objectives In summer 2023,...
by porterc | Aug 25, 2024 | Experiential, Retail Solutions, Success Stories
Mars United has been executing sampling and demos in the ANZ region for over 10 years, and we have learnt a thing or two that we want to share! If you’re interested in learning more about what we do, check out our Activation Services and reach out to...
by Mars United Commerce | Apr 25, 2024 | Customer Development, Experiential, Innovation, Success Stories
While the idea of a cave can bring dark and damp imagery to one’s mind, Saputo brand Treasure Cave® is inviting blue cheese enthusiasts to a funky, cozy retreat filled with in-store deals, historical nuggets, and other brand-building content. When Kroger-owned...
by Mars United Commerce | Nov 9, 2023 | Connected Commerce, Success Stories
The following article is a case study for the SNICKERS® NFL Rookie Mistake of the Year program, winner of P2PI’s 2023 OmniShopper Award for Best Digital Mobile Activation. Objectives: The campaign’s primary objective was to drive awareness and conversion among light...
by Mars United Commerce | Feb 20, 2023 | Connected Commerce, Success Stories
The Mars Agency is proud to have contributed to the successful launch campaign that helped Bob Evans® Mashed Cauliflower win a 2023 Product of the Year Award. A breakthrough line of refrigerated dinner sides introduced in two SKUs (Parmesan & Chives and Roasted...
