by Mars United Commerce | Jun 20, 2024 | Retail Media, RetailerCX
The marketplace will look a lot different in five years. Here are 8 trends every hopeful network needs to consider. By Michele Roney, Mars United Commerce The current rising tide of retail media may not lift all boats. Brand advertisers simply do not have the budgets,...
by Mars United Commerce | May 30, 2024 | Connected Commerce, RetailerCX
Staying ahead of an increasingly complex marketplace requires advanced capabilities in three key areas. By Michele Roney, Mars United℠ Commerce Originally published by ANA.net. It’s not easy being a retailer’s chief marketing officer these days: Digital transformation...
by Mars United Commerce | Apr 16, 2024 | Retail Media, RetailerCX
By Michele Roney, Mars United Commerce Advertisers don’t magically appear when you roll out a platform. To break through in a crowded market, retailers must check the list on these six strategic fundamentals. Mars United Commerce is excited to unveil the rebranding of...
by Tim Stocks | Feb 1, 2024 | Retailer CX Case Studies
Challenge Sprouts Farmers Market was looking for help growing their Shopper Marketing offering. The health-focused grocer needed an agency partner to take their practice to the next level while significantly growing revenue, driving trips, building baskets and...
by Ben Crow | May 12, 2023 | Retailer CX Case Studies
Challenge This mattress retailer approached The Mars Agency to boost their growth using marketing analytics, technology, and customer insights. As a regional retailer with limited resources, they sought to wisely prioritize their marketing investments for better...
by Mars United Commerce | May 12, 2023 | Retailer CX Case Studies
Challenge The retailer was looking for a partner to help them to build a new retail media network from the ground up, including: Media planning & buying Ad product development & monetization Campaign development & vendor-facing sales packages Sales &...
