by Mars United Commerce | Jan 22, 2025 | Retail Media, RetailerCX
The key to network success is close alignment with the people who command both the store and the broader brand investment By Michele Roney, Mars UnitedSM Commerce As retail media continues growing in size and significance for CPG marketing strategy, one critical...
by Mars United Commerce | Nov 19, 2024 | RetailerCX
Whether designed for a mass or targeted audience, in-store retail media should enhance the shopper experience while driving revenue By Michele Roney, Mars UnitedSM Commerce The idea of the brick-and-mortar store being called the “next frontier” for retail media...
by Mars United Commerce | Nov 11, 2024 | Retail Media, RetailerCX
Advice for retail media networks as they expand to full-funnel advertising opportunities By Michele Roney, Mars UnitedSM Commerce Onsite media has provided a natural foundation for the opportunities that retail media networks offer brand advertisers. Retailers have...
by Mars United Commerce | Aug 27, 2024 | Connected Commerce, Retail Media, RetailerCX
Opportunities & Solutions for Future Success By Dalia Youssefi & Prabhpreet Sidhu, Mars UnitedSM Commerce To download the report, fill out the form below. Customer data platforms are becoming core components of best-in-class retail media networks — and they’re...
by Mars United Commerce | Aug 19, 2024 | Retail Solutions, RetailerCX
Launching a network was just the beginning. Here’s what retailers must do to build a sustainable, successful business. By Michele Roney, Mars UnitedSM Commerce Congratulations, you’ve successfully launched a retail media network. You might not have hit your year-one...
by Mars United Commerce | Jul 8, 2024 | Retail Media, RetailerCX
Advice for Retail Media Networks: While it’s important to follow industry standards, it’s also critical to stay true to your business model — and your shoppers. By Michele Roney, Mars UnitedSM Commerce Not all retail media networks are alike — and for a lot of...
