by Mars United Commerce | Mar 14, 2022 | Insights, Retail Media, Retailer Intelligence
An optimal retail customer experience must satisfy both the functional and emotional needs of shoppers. By Katherine Barks, The Mars Agency For shoppers today, retailer value extends beyond the ability to find and purchase products at a fair price. It’s now about...
by Mars United Commerce | Mar 8, 2022 | Retail Media, Retailer Intelligence
By Kat Ussery, The Mars Agency The significance of ecommerce for CPG brands has been catapulted into the future with record-breaking sales during the COVID-19 pandemic. Shopper behavior has changed in many ways. And among the key changes is that shoppers have become...
by Mars United Commerce | Mar 8, 2022 | Retailer Intelligence, Walmart
A quick look at three services the retailer is using to drive shopper loyalty without discounting prices. Wait — Walmart has a loyalty program? No. Strictly speaking, Walmart doesn’t have a loyalty program. In the traditional sense of the term, loyalty programs...
by Mars United Commerce | Mar 2, 2022 | Company News, Retailer Intelligence
To strengthen its industry-leading retail expertise, The Mars Agency has made a series of promotions that elevate several exceptional leaders and build new resources and capabilities. Leading the charge is Kandi Arrington, recently promoted to Group SVP for The Mars...
by Mars United Commerce | Jan 25, 2022 | Retail Media, Retailer Intelligence
By Katherine Barks, The Mars Agency “Capital is no longer the most important ingredient of who can win at retail. It’s not who can spend the most on ads and get the most eyeballs – it’s who can connect the best.” Harley Finkelstein, President, Shopify The...
by Mars United Commerce | Jan 13, 2022 | Connected Commerce, Customer Development, Ecommerce, Retail Media, Retailer Intelligence
Yes, we all know ecommerce and retail media will continue to grow. The Mars Agency’s thought leaders have also identified eight less obvious trends that will impact the industry in 2022 — along with some things that should happen, but probably won’t. Kandi Arrington...
