by Mars United Commerce | May 5, 2023 | Retailer Intelligence, Target
Target had a lot of news worth celebrating with brands this week at the retailer’s annual Marketing Partner Summit in Minneapolis. Among the celebratory news that Target shared: 23 straight quarters of comparable-store sales growth. 3 years of revenue growth...
by Mars United Commerce | Jun 27, 2022 | Amazon, Customer Development, Retail Intelligence, Retailer Intelligence, Target, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels. In...
by Mars United Commerce | Jun 13, 2022 | Ask Marilyn, Insights & Measurement, Marilyn, Retailer Intelligence
For many commerce marketing organizations, breaking the cycle of budget allocations across retailers is an extremely difficult exercise. But in the data-driven world of omnichannel retailing, it’s no longer practical to continue divvying up the spend based simply on...
by Mars United Commerce | May 23, 2022 | Kroger, Retailer Intelligence, Walmart
A Retailer Intelligence Report from: More than 70% of U.S. households shopped online for groceries in 2021, accounting for roughly $98 billion in sales, according to Brick Meets Click/Mercatus. Among those online shoppers, 33% are choosing home delivery as their...
by Mars United Commerce | Apr 25, 2022 | Retailer Intelligence, Target
The retailer’s aggressive sustainability goals are evident not only the aisles, but across every aspect of the enterprise. The following analysis is the second in a series of reports from The Mars Agency’s Target Customer Development team that will examine the...
by Mars United Commerce | Apr 22, 2022 | Connected Commerce, Retailer Intelligence
The Mars Agency left the ANA Brand Masters Conference in Carlsbad, California, earlier this month with a renewed sense of purpose, so to speak. Internally, one definite highlight of the event was formally receiving a Reggie Award for the “We Speak Laundry” campaign we...
