by Mars United Commerce | Jun 13, 2022 | Ask Marilyn, Insights & Measurement, Marilyn, Retailer Intelligence
For many commerce marketing organizations, breaking the cycle of budget allocations across retailers is an extremely difficult exercise. But in the data-driven world of omnichannel retailing, it’s no longer practical to continue divvying up the spend based simply on...
by Mars United Commerce | May 23, 2022 | Kroger, Retailer Intelligence, Walmart
A Retailer Intelligence Report from: More than 70% of U.S. households shopped online for groceries in 2021, accounting for roughly $98 billion in sales, according to Brick Meets Click/Mercatus. Among those online shoppers, 33% are choosing home delivery as their...
by Mars United Commerce | Apr 25, 2022 | Retailer Intelligence, Target
The retailer’s aggressive sustainability goals are evident not only the aisles, but across every aspect of the enterprise. The following analysis is the second in a series of reports from The Mars Agency’s Target Customer Development team that will examine the...
by Mars United Commerce | Apr 22, 2022 | Connected Commerce, Retailer Intelligence
The Mars Agency left the ANA Brand Masters Conference in Carlsbad, California, earlier this month with a renewed sense of purpose, so to speak. Internally, one definite highlight of the event was formally receiving a Reggie Award for the “We Speak Laundry” campaign we...
by Mars United Commerce | Apr 7, 2022 | Connected Commerce, Retail Intelligence, Retailer Intelligence
Targeting a younger, male-skewing audience? Look no further than your friendly neighborhood convenience store. By Barb Seman, The Mars Agency The following article looks at the unique shopper demographics and need states found in the convenience channel. C-Store Quick...
by Mars United Commerce | Mar 14, 2022 | Insights, Retail Media, Retailer Intelligence
An optimal retail customer experience must satisfy both the functional and emotional needs of shoppers. By Katherine Barks, The Mars Agency For shoppers today, retailer value extends beyond the ability to find and purchase products at a fair price. It’s now about...
