by Mars United Commerce | Jul 1, 2024 | Creative Excellence, Customer Development, Innovation, Organizational Excellence, Retailer Intelligence
The following article is a case study for the SKITTLES® Summer-Ade campaign, winner of a 2024 Effie Award in the Seasonal/Event category. Challenge: SKITTLES® ranks highly among Gen Z’s most-loved brands in the fruity confections category but needed to fund an...
by Mars United Commerce | Jun 24, 2024 | Commerce Media, Retailer Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, Mars United Commerce’s Customer Development team closely monitors the strategic activity taking place across all key retailers and...
by Mars United Commerce | May 15, 2024 | Connected Commerce, Retail Media, Retailer Intelligence
Updates on noteworthy initiatives across the retail media marketplace from Mars United’s Commerce Media team. To keep the industry updated between the quarterly editions of our Retail Media Report Card, The Mars Agency is monitoring the efforts at leading retailers...
by Mars United Commerce | May 15, 2024 | Connected Commerce, Retailer Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, Mars United Commerce’s Customer Development team closely monitors the strategic activity taking place across all key retailers and...
by Mars United Commerce | Apr 16, 2024 | Customer Development, Retailer Intelligence
Seven tips for building effective strategic partnerships with the nation’s second-largest beauty retailer. While the idea of consumers looking “for what’s new and what’s next” is true in most product categories, “in beauty, there really is an insatiable appetite for...
by Mars United Commerce | Apr 4, 2024 | Retail Media, Retailer Intelligence
Mars United Commerce is committed to being leaders in innovation. To help our clients stay ahead of the competition in a fast-paced, constantly evolving environment like retail media, we closely monitor network launches and other key events across the industry’s top...
