by Mars United Commerce | Sep 27, 2023 | Clarity in Commerce, Connected Commerce, Retail Media
The Mars Agency hit the meeting rooms, hotel suites and undersea exhibits of Groceryshop 2023 in Las Vegas to ask attendees what their call to action for the industry would be — and yes, a not-too-surprising consensus emerged. Hear calls to action from: Steve McGowan,...
by Mars United Commerce | Sep 5, 2023 | Connected Commerce, Retail Media
Mars United Commerce presents a universal tool for the effective assessment and comparison of retail media platforms. To receive a copy of the report, fill out the form at the bottom of this page. Welcome to the fourth edition of the Mars United Commerce Retail Media...
by Mars United Commerce | Aug 29, 2023 | Connected Commerce, Retail Media
The world of retail is evolving at a rapid pace, with every physical and digital interaction holding the potential for success with shoppers. To help bring clarity to such a dynamic landscape, The Mars Agency has unveiled the Australian edition of the Retailer Media...
by Mars United Commerce | Aug 22, 2023 | Connected Commerce, Retail Media
Implications for brand, retailers, agencies and third-party partners as the marketplace matures By Nicole Rainey, Mars, Inc. Ethan Goodman, EVP, Commerce Media, The Mars Agency Where We Are Today (Ethan) Morgan Stanley is now predicting that retail media ad spending...
by Mars United Commerce | Aug 4, 2023 | Connected Commerce, Retail Media
An effective consumer engagement strategy requires balance and moderation — yes, even with retail media. Big news: It turns out that there are still advertising opportunities besides retail media. They might not be as effective. They might need retail media’s...
by Mars United Commerce | Jul 23, 2023 | Connected Commerce, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: What is your viewpoint for employing an “always on” retail media strategy, especially for...
