by themarsagency | Feb 6, 2024 | Amazon, Ecommerce, Retail Media
By Jack Lindberg, Mars United Commerce Amazon’s recent unveiling of Rufus, a generative AI-powered chat shopping experience, marks a pivotal shift in the retail and e-commerce landscape. This innovation, detailed on Amazon’s news platform, comes on the...
by Mars United Commerce | Feb 5, 2024 | Company News, Connected Commerce, Ecommerce, Insights & Measurement, Marilyn, Retail Intelligence, Retail Media, Retail Solutions, Retailer Intelligence
If CES 2024 was all about how technology can empower people and NRF 2024 all about empowering retailers with tech, Shoptalk 2024 is homing in on how the two intersect. Our CEO and SMEs in commerce media, customer insights, retailer expertise and relationships,...
by Mars United Commerce | Jan 23, 2024 | Amazon, Ecommerce, Retail Media
Turns out Amazon.com is just as ripe for direct brand sales as it is for product discovery. By Jack Lindberg, Mars United Commerce In the dynamic world of e-commerce, Amazon stands as a colossal figure in many ways, often perceived primarily as a platform for product...
by Mars United Commerce | Jan 10, 2024 | Commerce Media, International, Retail Media
An all-new suite of self-serve solutions enhances commerce media measurement and planning capabilities for brands. Mars United Commerce has announced the launch of its self-service Marilyn Commerce Media Dashboard and Marilyn Commerce Media Benchmark Database...
by Mars United Commerce | Jan 4, 2024 | Connected Commerce, Retail Media
For retailers, an effectively unique media network should incorporate the qualities that already make them successful. By Courtney Crossley, Mars United Commerce The retail media marketplace is becoming increasingly crowded as secondary and even ancillary retailers...
by Mars United Commerce | Jan 2, 2024 | Connected Commerce, Insights & Measurement, Retail Media, Retailer Intelligence
Twelve of Mars United Commerce’s most experienced thought leaders from across our many practices examine the trends that will shape the industry in 2024 — along with some things that should happen, but probably won’t. Kandi ArringtonGroup SVP, Customer...
