by Mars United Commerce | Oct 31, 2023 | Connected Commerce, Ecommerce, Insights & Measurement, Retail Media
Advertising Week 2023 was held in the former Manhattan Mall on 33rd Street in New York City, a fact noted as either ironic or wholly appropriate by several of the event’s speakers. The irony came in the fact that executives from across the marketing, publishing, ad...
by Mars United Commerce | Oct 24, 2023 | Clarity in Commerce, Connected Commerce, Retail Media
Bobby Watts of AD Retail Media discusses “The Role of Digital Out of Home in Retail Media.” To watch other episodes of Clarity in Commerce, click here. As the retail media marketplace expands and matures, leading platforms are moving beyond their own digital assets to...
by Peter Breen | Oct 6, 2023 | Connected Commerce, Ecommerce, Retail Media, Retailer Intelligence
The need for ‘unified’ commerce and measurement standards dominated the conversation at this year’s event. If you need some really tactical proof that shoppers need a “unified” commerce experience, here it is: 90% of the time that ShopRite customers scan QR...
by Mars United Commerce | Sep 27, 2023 | Insights & Measurement, Retail Media
Measurement standards for retail media will help brands make better ‘apples to apples’ comparisons across ad platforms By Kelly Kachnowski, The Mars Agency This month, the IAB Retail Media Measurement Working Group, in collaboration with the Media Rating Council,...
by Mars United Commerce | Sep 27, 2023 | Clarity in Commerce, Connected Commerce, Retail Media
The Mars Agency hit the meeting rooms, hotel suites and undersea exhibits of Groceryshop 2023 in Las Vegas to ask attendees what their call to action for the industry would be — and yes, a not-too-surprising consensus emerged. Hear calls to action from: Steve McGowan,...
by Mars United Commerce | Sep 5, 2023 | Connected Commerce, Retail Media
Mars United Commerce presents a universal tool for the effective assessment and comparison of retail media platforms. To receive a copy of the report, fill out the form at the bottom of this page. Welcome to the fourth edition of the Mars United Commerce Retail Media...
