by Mars United Commerce | Feb 12, 2024 | Insights & Measurement, Marilyn, Retail Media
As ad opportunities enter the brick-and-mortar environment, marketers should focus on the shopper experience and find effective ways to measure both behavior and results. Efforts now aggressively underway to expand the retail media marketplace into the physical store...
by Mars United Commerce | Feb 9, 2024 | International, Retail Media
By Katrina Smart, Mars United Commerce Originally published by MarTechCube The IAB expects the rapidly growing retail media industry in Europe to reach €25 billion by 2027. As the market continues to grow and an increasing number of retail media networks launch across...
by Mars United Commerce | Feb 7, 2024 | Amazon, Retail Media, Walmart
Updates on noteworthy initiatives across the retail media marketplace from Mars United’s Commerce Media team. To keep the industry updated between the quarterly editions of our Retail Media Report Card, Mars United Commerce is monitoring the efforts at leading...
by themarsagency | Feb 6, 2024 | Amazon, Ecommerce, Retail Media
By Jack Lindberg, Mars United Commerce Amazon’s recent unveiling of Rufus, a generative AI-powered chat shopping experience, marks a pivotal shift in the retail and e-commerce landscape. This innovation, detailed on Amazon’s news platform, comes on the...
by Mars United Commerce | Feb 5, 2024 | Company News, Connected Commerce, Ecommerce, Insights & Measurement, Marilyn, Retail Intelligence, Retail Media, Retail Solutions, Retailer Intelligence
If CES 2024 was all about how technology can empower people and NRF 2024 all about empowering retailers with tech, Shoptalk 2024 is homing in on how the two intersect. Our CEO and SMEs in commerce media, customer insights, retailer expertise and relationships,...
by Mars United Commerce | Jan 23, 2024 | Amazon, Ecommerce, Retail Media
Turns out Amazon.com is just as ripe for direct brand sales as it is for product discovery. By Jack Lindberg, Mars United Commerce In the dynamic world of e-commerce, Amazon stands as a colossal figure in many ways, often perceived primarily as a platform for product...
