by Mars United Commerce | Feb 27, 2024 | Amazon, Ecommerce, Retail Media, Walmart
By Jack Lindberg, Mars United Commerce In an innovative leap forward, Amazon and Walmart have each introduced a generative AI-driven digital shopping experience. Amazon has given its new search tool the memorable and corporately relevant name of Rufus; Walmart has...
by Mars United Commerce | Feb 23, 2024 | Connected Commerce, Retail Media, Walmart
By Peter Gent, Mars United Commerce Walmart’s acquisition of Vizio signifies a transformative shift in the trajectory of the Walmart Connect retail media network. The deal signifies a bold move into the realm of in-home connectivity that gives Walmart...
by Mars United Commerce | Feb 21, 2024 | Ecommerce, Innovation, Retail Media, Retailer Intelligence, Walmart
An evaluation of 6 key ecommerce, in-store and delivery technologies unveiled at CES 2024 By Wes Ryan, Mars United Commerce The marketing community watched fervently last month as Walmart CEO Doug McMillon — during his keynote presentation at the annual CES show in...
by Mars United Commerce | Feb 15, 2024 | Insights & Measurement, Retail Media
Five key takeaways from P2PI’s first Retail Media Summit in Canada By Victoria Cromie & Victoria Salerno, Mars United Commerce The Retail Media Summit Canada conference hosted by Path to Purchase Institute (P2PI) in Toronto this month provided invaluable insights...
by Mars United Commerce | Feb 12, 2024 | Insights & Measurement, Marilyn, Retail Media
As ad opportunities enter the brick-and-mortar environment, marketers should focus on the shopper experience and find effective ways to measure both behavior and results. Efforts now aggressively underway to expand the retail media marketplace into the physical store...
by Mars United Commerce | Feb 9, 2024 | International, Retail Media
By Katrina Smart, Mars United Commerce Originally published by MarTechCube The IAB expects the rapidly growing retail media industry in Europe to reach €25 billion by 2027. As the market continues to grow and an increasing number of retail media networks launch across...
