by Mars United Commerce | Mar 19, 2024 | Retail Media, Target
As Mars United Commerce prepares to undertake our first client migration to Roundel Media Studio on April 1, Allison Hinsch and Ryan Miller offer their perspective on the benefits the new self-serve platform brings to advertisers. The recent introduction of Roundel...
by Mars United Commerce | Mar 12, 2024 | Amazon, Connected Commerce, Retail Media
To download the report, complete the form at the bottom of the page. Retail media ad spending is expected to reach €114 billion ($125 billion) globally in 2024. Retail media is inescapable within the digital marketing industry right now. Between Google’s recent...
by Mars United Commerce | Feb 27, 2024 | Amazon, Ecommerce, Retail Media, Walmart
By Jack Lindberg, Mars United Commerce In an innovative leap forward, Amazon and Walmart have each introduced a generative AI-driven digital shopping experience. Amazon has given its new search tool the memorable and corporately relevant name of Rufus; Walmart has...
by Mars United Commerce | Feb 23, 2024 | Connected Commerce, Retail Media, Walmart
By Peter Gent, Mars United Commerce Walmart’s acquisition of Vizio signifies a transformative shift in the trajectory of the Walmart Connect retail media network. The deal signifies a bold move into the realm of in-home connectivity that gives Walmart...
by Mars United Commerce | Feb 21, 2024 | Ecommerce, Innovation, Retail Media, Retailer Intelligence, Walmart
An evaluation of 6 key ecommerce, in-store and delivery technologies unveiled at CES 2024 By Wes Ryan, Mars United Commerce The marketing community watched fervently last month as Walmart CEO Doug McMillon — during his keynote presentation at the annual CES show in...
by Mars United Commerce | Feb 15, 2024 | Insights & Measurement, Retail Media
Five key takeaways from P2PI’s first Retail Media Summit in Canada By Victoria Cromie & Victoria Salerno, Mars United Commerce The Retail Media Summit Canada conference hosted by Path to Purchase Institute (P2PI) in Toronto this month provided invaluable insights...
