by Mars United Commerce | Jun 12, 2024 | Commerce Media, Ethan Goodman, Retail Media
An active audience identifiable through robust first-party data are the most important qualifiers for launching a media network — retail or otherwise. By Ethan Goodman, Mars United℠ Commerce “Retail media” is no longer just for retailers. Recent events in the...
by Mars United Commerce | Jun 7, 2024 | Amazon, Ecommerce, Retail Media
The designation reflects the company’s ongoing efforts to build a deeply collaborative relationship for its clients. Mars UnitedSM Commerce is proud to announce that it has earned Advanced Partner status from Amazon Ads. The achievement reflects the company’s...
by Mars United Commerce | May 15, 2024 | Connected Commerce, Retail Media, Retailer Intelligence
Updates on noteworthy initiatives across the retail media marketplace from Mars United’s Commerce Media team. To keep the industry updated between the quarterly editions of our Retail Media Report Card, The Mars Agency is monitoring the efforts at leading retailers...
by Mars United Commerce | May 1, 2024 | Amazon, Connected Commerce, Retail Media, Walmart
For the first time, Mars United Commerce expands its industry-leading assessment of retail media network capabilities north of the border. To download the report, fill out the form below. The retail media marketplace continues to GROW: Insider Intelligence...
by Mars United Commerce | Apr 16, 2024 | Retail Media, RetailerCX
By Michele Roney, Mars United Commerce Advertisers don’t magically appear when you roll out a platform. To break through in a crowded market, retailers must check the list on these six strategic fundamentals. Mars United Commerce is excited to unveil the rebranding of...
by Tim Stocks | Apr 16, 2024 | Retail Media, Webinars
WEBINAR ON-DEMAND Retail Media Report Card Deep Dive Recorded April 16, 2024 | 11AM PT / 2PM ET Retail media is now universally recognized not only as a uniquely essential method of commerce marketing but also an effective vehicle for any form of brand marketing. As...
