by Mars United Commerce | Jun 27, 2024 | Amazon, Commerce Media, Kroger, Retail Media, Target, Walmart
Download our latest Report Card from September 2024 here. Here’s what Google Search’s new AI Overview has to say when asked about “retail media growth trends”: “Retail media networks are a growing trend in the retail industry, with revenues increasing by more than $10...
by Mars United Commerce | Jun 20, 2024 | Retail Media, RetailerCX
The marketplace will look a lot different in five years. Here are 8 trends every hopeful network needs to consider. By Michele Roney, Mars United Commerce The current rising tide of retail media may not lift all boats. Brand advertisers simply do not have the budgets,...
by Mars United Commerce | Jun 12, 2024 | Commerce Media, Ethan Goodman, Retail Media
An active audience identifiable through robust first-party data are the most important qualifiers for launching a media network — retail or otherwise. By Ethan Goodman, Mars United℠ Commerce “Retail media” is no longer just for retailers. Recent events in the...
by Mars United Commerce | Jun 7, 2024 | Amazon, Ecommerce, Retail Media
The designation reflects the company’s ongoing efforts to build a deeply collaborative relationship for its clients. Mars UnitedSM Commerce is proud to announce that it has earned Advanced Partner status from Amazon Ads. The achievement reflects the company’s...
by Mars United Commerce | May 15, 2024 | Connected Commerce, Retail Media, Retailer Intelligence
Updates on noteworthy initiatives across the retail media marketplace from Mars United’s Commerce Media team. To keep the industry updated between the quarterly editions of our Retail Media Report Card, The Mars Agency is monitoring the efforts at leading retailers...
by Mars United Commerce | May 1, 2024 | Amazon, Connected Commerce, Retail Media, Walmart
For the first time, Mars United Commerce expands its industry-leading assessment of retail media network capabilities north of the border. To download the report, fill out the form below. The retail media marketplace continues to GROW: Insider Intelligence...
