by Mars United Commerce | Dec 10, 2021 | Ethan Goodman, Retail Media
The Mars Agency’s Ethan Goodman and Colgate-Palmolive’s Diana Haussling help brands navigate the complexities of retail media by providing actionable, how-to recommendations on investing, staffing and funding to optimize this rapidly growing channel for shopper...
by Mars United Commerce | Dec 6, 2021 | Ecommerce, Retail Intelligence, Retail Media
Consumers may have started heading back to bars and restaurants in the second half of 2021 as COVID-19-related restrictions subsided, but they haven’t abandoned the new method of buying alcohol they learned during the pandemic: home delivery through third-party...
by Mars United Commerce | Nov 30, 2021 | Ecommerce, Retail Intelligence, Retail Media
The following analysis is the first in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. If you don’t win search, you don’t...
by Mars United Commerce | Nov 30, 2021 | Retail Media, Retailer Intelligence
Albertsons’ plans to launch a next-gen retail media network in early 2022 has brands and their agency partners taking the steps needed to ensure a smooth transition. Earlier this month, the second-largest U.S. supermarket retailer publicly unveiled its plan to move...
by Mars United Commerce | Nov 14, 2021 | Retail Intelligence, Retail Media
By Courtney Crossley, VP-Commerce Media, The Mars Agency On Oct. 20, Kroger announced plans to launch a private marketplace (PMP) that will allow brands and agencies to buy offsite media in conjunction with the retailer’s Kroger Precision Marketing network through a...
by Mars United Commerce | Nov 2, 2021 | Ethan Goodman, Retail Media, Walmart
By Ethan Goodman, Mars United Commerce On Oct. 25, the new Walmart DSP went live for “select suppliers … just in time for the holiday season.” Created in partnership with independent “demand side platform” operator The Trade Desk, the automated service will allow...
