by Mars United Commerce | Nov 30, 2021 | Retail Media, Retailer Intelligence
Albertsons’ plans to launch a next-gen retail media network in early 2022 has brands and their agency partners taking the steps needed to ensure a smooth transition. Earlier this month, the second-largest U.S. supermarket retailer publicly unveiled its plan to move...
by Mars United Commerce | Nov 14, 2021 | Retail Intelligence, Retail Media
By Courtney Crossley, VP-Commerce Media, The Mars Agency On Oct. 20, Kroger announced plans to launch a private marketplace (PMP) that will allow brands and agencies to buy offsite media in conjunction with the retailer’s Kroger Precision Marketing network through a...
by Mars United Commerce | Nov 2, 2021 | Ethan Goodman, Retail Media, Walmart
By Ethan Goodman, Mars United Commerce On Oct. 25, the new Walmart DSP went live for “select suppliers … just in time for the holiday season.” Created in partnership with independent “demand side platform” operator The Trade Desk, the automated service will allow...
by Mars United Commerce | Oct 27, 2021 | Ecommerce, Retail Media, Walmart
You can debate about the relative effectiveness of digital media for “upper funnel” vs. “lower funnel” marketing objectives all day long. But there is no argument over the distinct advantage that retail media has over mainstream channels through its ability to...
by Mars United Commerce | Oct 25, 2021 | Ecommerce, Retail Media
By John Willkom, SVP, eCommerce, The Mars Agency On Wednesday afternoon, Snap Inc., or “Snapchat,” as the kids call it, announced quarterly earnings. Already richly valued, the stock got absolutely hammered after hours, falling as much as 30%. And while investors ran...
by Mars United Commerce | Oct 22, 2021 | Ecommerce, Retail Media
The significance of ecommerce for CPG brands has been catapulted into the future and will continue to grow due to shifting shopper behaviors that focus on the ease, convenience and immediacy provided by online shopping, according to Kat Ussery, Director of Emerging...
