by Mars United Commerce | May 9, 2022 | Ethan Goodman, Retail Media
By Ethan Goodman, Mars United Commerce For brands navigating the rapidly evolving retail media space, measurement might be the most confusing aspect — and understandably so, since it’s also probably the most complicated. While there’s no way to eliminate all of the...
by Mars United Commerce | Apr 6, 2022 | Connected Commerce, Ecommerce, Retail Intelligence, Retail Media
Judging from the 10,000-plus people who attended ShopTalk in Las Vegas last week, the retail industry was more than ready for a return to in-person events. “Being away from people for a couple years has taught us all a lot about ourselves and our businesses,” said...
by Mars United Commerce | Mar 30, 2022 | Ecommerce, Retail Media
Onsite search inventory can now be managed through the third-party Pacvue, Skai, and Flywheel Digital platforms. by Courtney Crossley, The Mars Agency Kroger Precision Marketing, the retail media arm of supermarket giant Kroger Co., this week unveiled a new API that...
by Mars United Commerce | Mar 25, 2022 | Ecommerce, Ethan Goodman, Retail Media
By Ethan Goodman, The Mars Agency Is it OK to randomly search retailer websites to check on your brand’s performance? Actually, no, because doing so can have a negative impact on both your organic and paid search perform- ance. The more often you search your brands,...
by Mars United Commerce | Mar 14, 2022 | Insights, Retail Media, Retailer Intelligence
An optimal retail customer experience must satisfy both the functional and emotional needs of shoppers. By Katherine Barks, The Mars Agency For shoppers today, retailer value extends beyond the ability to find and purchase products at a fair price. It’s now about...
by Mars United Commerce | Mar 8, 2022 | Retail Media, Retailer Intelligence
By Kat Ussery, The Mars Agency The significance of ecommerce for CPG brands has been catapulted into the future with record-breaking sales during the COVID-19 pandemic. Shopper behavior has changed in many ways. And among the key changes is that shoppers have become...
