by Mars United Commerce | Sep 7, 2022 | Connected Commerce, Retail Media
The most thought-provoking statistic presented from the stage at Commerce Week this summer was probably this one: 80% of CEOs are looking to marketing to drive revenue growth. If that statistic is accurate, then exactly what do the other 20% of CEOs expect from their...
by Mars United Commerce | Aug 23, 2022 | Retail Intelligence, Retail Media
By Victoria Van Dusen, The Mars Agency How do I maximize my media investment with Walmart Connect? That’s a question being asked by a lot of commerce marketers these days. And while many marketers are probably searching for the answer by examining first-party data and...
by Mars United Commerce | Aug 18, 2022 | Ecommerce, Retail Media
We are very excited to see Walmart.com reintroduce enhanced content to product detail pages, a move that will help brands drive stronger shopper engagement and conversion on the site. According to the retailer, rich media in all formats will fully return to the...
by Mars United Commerce | Aug 17, 2022 | Connected Commerce, Retail Media
The Mars Agency presents the news you need to know about leading retail media platforms and service providers. Walmart Connect’s New Display Ad Options WHAT: “Brand Box” is a new on-site display unit handled through Walmart Connect’s managed service that appears below...
by Mars United Commerce | Jul 15, 2022 | Retail Intelligence, Retail Media
How advertisers should respond to the network’s newly revamped offering. By Jessica Felice & Katy Jordan, The Mars Agency Staying on top of all the changes taking place across the retail media landscape is a difficult but important task for commerce marketers...
by Mars United Commerce | Jun 30, 2022 | Ecommerce, Retail Media
By John Willkom, The Mars Agency Given the limitless “space” available online, many businesses assume almost instinctively that they should offer their entire product catalog on Amazon. They’ve got 150 items on a price list, why not just make them all available...
