by Mars United Commerce | Mar 25, 2022 | Ecommerce, Ethan Goodman, Retail Media
By Ethan Goodman, The Mars Agency Is it OK to randomly search retailer websites to check on your brand’s performance? Actually, no, because doing so can have a negative impact on both your organic and paid search perform- ance. The more often you search your brands,...
by Mars United Commerce | Mar 14, 2022 | Insights, Retail Media, Retailer Intelligence
An optimal retail customer experience must satisfy both the functional and emotional needs of shoppers. By Katherine Barks, The Mars Agency For shoppers today, retailer value extends beyond the ability to find and purchase products at a fair price. It’s now about...
by Mars United Commerce | Mar 8, 2022 | Retail Media, Retailer Intelligence
By Kat Ussery, The Mars Agency The significance of ecommerce for CPG brands has been catapulted into the future with record-breaking sales during the COVID-19 pandemic. Shopper behavior has changed in many ways. And among the key changes is that shoppers have become...
by Mars United Commerce | Feb 15, 2022 | Ecommerce, Retail Media
The following analysis is the third in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. Quality vs. Quantity? Both count. As...
by Mars United Commerce | Feb 2, 2022 | Insights & Measurement, Marilyn, Retail Media
Historically, allocating shopper marketing budgets has been fairly simple: It’s based largely on the percentage of ACV (all commodities volume) generated by that retailer, but then can be influenced by the “squeaky wheels” in the organization — which leads to highly...
by Mars United Commerce | Jan 31, 2022 | Ecommerce, Retail Media
The pandemic-driven growth in ecommerce grocery shopping fueled an explosion in digital ad spending that has made retail media one of the fastest-growing and largest line items in the marketing budget for CPG brands. In this special report, Ethan Goodman, SVP-Commerce...
