by Mars United Commerce | Nov 22, 2022 | Connected Commerce, Retail Media
To keep the industry updated between the quarterly editions of our Retail Media Report Card, The Mars Agency is monitoring the efforts at leading platforms to improve and expand their capabilities and services. We’re focusing on the initiatives these networks are...
by Mars United Commerce | Nov 7, 2022 | Amazon, Retail Media
By Kelly McLane, The Mars Agency Last month, I attended “Amazon unBoxed,” the ecommerce giant’s annual conference for its advertiser and partner community. Amazon used this year’s forum in New York to unveil the new offerings that Amazon Ads is making available...
by Mars United Commerce | Nov 2, 2022 | Retail Intelligence, Retail Media
Whichever word you emphasize, ‘retail media’ is having a major impact on strategy across the marketing industry If you agree with all of the comments made from the numerous stages during Advertising Week last month, retail media is as lucrative as the Gold Rush, as...
by Mars United Commerce | Oct 26, 2022 | Clarity in Commerce, Retail Media
Mars Petcare’s Customer Development Director for Amazon presents actionable guidelines for “Optimizing Retail Media.” Ad spending through retail media is expected to skyrocket 300% to $61 billion by 2025, according to eMarketer, and retailers of all shapes, sizes, and...
by Mars United Commerce | Sep 19, 2022 | Connected Commerce, Retail Media
Mars United Commerce is presenting a universal tool for the effective assessment and comparison of retail media platforms. To obtain of the most recent copy, visit here: Retail Media Report Card: 3Q 2023 When it comes to the rapidly growing landscape for retail...
by Mars United Commerce | Sep 7, 2022 | Connected Commerce, Retail Media
The most thought-provoking statistic presented from the stage at Commerce Week this summer was probably this one: 80% of CEOs are looking to marketing to drive revenue growth. If that statistic is accurate, then exactly what do the other 20% of CEOs expect from their...
