by Mars United Commerce | Jul 15, 2022 | Retail Intelligence, Retail Media
How advertisers should respond to the network’s newly revamped offering. By Jessica Felice & Katy Jordan, The Mars Agency Staying on top of all the changes taking place across the retail media landscape is a difficult but important task for commerce marketers...
by Mars United Commerce | Jun 30, 2022 | Ecommerce, Retail Media
By John Willkom, The Mars Agency Given the limitless “space” available online, many businesses assume almost instinctively that they should offer their entire product catalog on Amazon. They’ve got 150 items on a price list, why not just make them all available...
by Mars United Commerce | May 16, 2022 | Ecommerce, Retail Media
By John Willkom, The Mars Agency Despite its leadership position in the world of ecommerce and its increasing dominance of the overall retail marketplace, many organizations — from the top down — still don’t fully understand Amazon. Amazon isn’t a...
by Mars United Commerce | May 9, 2022 | Ethan Goodman, Retail Media
By Ethan Goodman, Mars United Commerce For brands navigating the rapidly evolving retail media space, measurement might be the most confusing aspect — and understandably so, since it’s also probably the most complicated. While there’s no way to eliminate all of the...
by Mars United Commerce | Apr 6, 2022 | Connected Commerce, Ecommerce, Retail Intelligence, Retail Media
Judging from the 10,000-plus people who attended ShopTalk in Las Vegas last week, the retail industry was more than ready for a return to in-person events. “Being away from people for a couple years has taught us all a lot about ourselves and our businesses,” said...
by Mars United Commerce | Mar 30, 2022 | Ecommerce, Retail Media
Onsite search inventory can now be managed through the third-party Pacvue, Skai, and Flywheel Digital platforms. by Courtney Crossley, The Mars Agency Kroger Precision Marketing, the retail media arm of supermarket giant Kroger Co., this week unveiled a new API that...
