by Mars United Commerce | Mar 14, 2023 | Retail Media
By Katie Conzemius, The Mars Agency Best Buy Ads, the consumer electronics giant’s retail media network, is launching a self-service ad platform later this year that will let brands and their agencies purchase, plan, monitor and manage their own campaigns. Called My...
by Mars United Commerce | Mar 8, 2023 | Retail Media
To watch other episodes of Clarity in Commerce, click here. The concept of “retail media” has quickly outgrown its name by expanding beyond the confines of retailer-owned platforms to encompass other forms of digital media, and by moving into more...
by Mars United Commerce | Mar 7, 2023 | Connected Commerce, Retail Media, Unlocking Retail Media's Potential
Best practices for making retail media an integral — and integrated — part of your overall marketing strategy. By Ethan Goodman, The Mars Agency The following article is the first in an “Unlocking the Full Potential of Retail Media” series. Part 1: Delivering Total...
by Mars United Commerce | Feb 16, 2023 | Customer Development, Retail Media
By Andy Howard, The Mars Agency Ahold Delhaize USA is hoping to make a bigger splash in the retail media world in 2023 by rolling out a more extensive advertising platform that unites its entire U.S. footprint. Called AD Retail Media, the new platform features a host...
by Mars United Commerce | Feb 6, 2023 | Retail Media
The Mars Agency presents a universal tool for the effective assessment and comparison of retail media platforms. To obtain of the most recent copy, visit here: Retail Media Report Card: 3Q 2023 Welcome to the second edition of The Mars Agency’s industry...
by Mars United Commerce | Jan 17, 2023 | Connected Commerce, Ecommerce, International, Retail Media
Brands and retailers must strike the right balance for engagement to reach more selective shoppers. Seven universal trends that will impact commerce marketing in 2023. Download this special report. Consumers have learned the hard way, through the lingering COVID...
