by Mars United Commerce | Feb 16, 2023 | Customer Development, Retail Media
By Andy Howard, The Mars Agency Ahold Delhaize USA is hoping to make a bigger splash in the retail media world in 2023 by rolling out a more extensive advertising platform that unites its entire U.S. footprint. Called AD Retail Media, the new platform features a host...
by Mars United Commerce | Feb 6, 2023 | Retail Media
The Mars Agency presents a universal tool for the effective assessment and comparison of retail media platforms. To obtain of the most recent copy, visit here: Retail Media Report Card: 3Q 2023 Welcome to the second edition of The Mars Agency’s industry...
by Mars United Commerce | Jan 17, 2023 | Connected Commerce, Ecommerce, International, Retail Media
Brands and retailers must strike the right balance for engagement to reach more selective shoppers. Seven universal trends that will impact commerce marketing in 2023. Download this special report. Consumers have learned the hard way, through the lingering COVID...
by Mars United Commerce | Nov 22, 2022 | Connected Commerce, Retail Media
To keep the industry updated between the quarterly editions of our Retail Media Report Card, The Mars Agency is monitoring the efforts at leading platforms to improve and expand their capabilities and services. We’re focusing on the initiatives these networks are...
by Mars United Commerce | Nov 7, 2022 | Amazon, Retail Media
By Kelly McLane, The Mars Agency Last month, I attended “Amazon unBoxed,” the ecommerce giant’s annual conference for its advertiser and partner community. Amazon used this year’s forum in New York to unveil the new offerings that Amazon Ads is making available...
by Mars United Commerce | Nov 2, 2022 | Retail Intelligence, Retail Media
Whichever word you emphasize, ‘retail media’ is having a major impact on strategy across the marketing industry If you agree with all of the comments made from the numerous stages during Advertising Week last month, retail media is as lucrative as the Gold Rush, as...
