by Mars United Commerce | Apr 24, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: Are there any best practices for measuring iROAS? A: Retail media networks, especially the...
by Mars United Commerce | Apr 14, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation QUESTION: What metrics should brands be using to measure retail media performance? Ethan: We always...
by Mars United Commerce | Mar 28, 2023 | Amazon, Kroger, Retail Media, Walmart
The Mars Agency presents a quick take on strategic shifts and tactical initiatives across the ever-evolving retail media landscape. To keep the industry updated between the quarterly editions of our Retail Media Report Card, The Mars Agency is monitoring the efforts...
by Mars United Commerce | Mar 14, 2023 | Retail Media
By Katie Conzemius, The Mars Agency Best Buy Ads, the consumer electronics giant’s retail media network, is launching a self-service ad platform later this year that will let brands and their agencies purchase, plan, monitor and manage their own campaigns. Called My...
by Mars United Commerce | Mar 8, 2023 | Retail Media
To watch other episodes of Clarity in Commerce, click here. The concept of “retail media” has quickly outgrown its name by expanding beyond the confines of retailer-owned platforms to encompass other forms of digital media, and by moving into more...
by Mars United Commerce | Mar 7, 2023 | Connected Commerce, Retail Media, Unlocking Retail Media's Potential
Best practices for making retail media an integral — and integrated — part of your overall marketing strategy. By Ethan Goodman, The Mars Agency The following article is the first in an “Unlocking the Full Potential of Retail Media” series. Part 1: Delivering Total...
