by Mars United Commerce | Aug 22, 2023 | Connected Commerce, Retail Media
Implications for brand, retailers, agencies and third-party partners as the marketplace matures By Nicole Rainey, Mars, Inc. Ethan Goodman, EVP, Commerce Media, The Mars Agency Where We Are Today (Ethan) Morgan Stanley is now predicting that retail media ad spending...
by Mars United Commerce | Aug 4, 2023 | Connected Commerce, Retail Media
An effective consumer engagement strategy requires balance and moderation — yes, even with retail media. Big news: It turns out that there are still advertising opportunities besides retail media. They might not be as effective. They might need retail media’s...
by Mars United Commerce | Jul 23, 2023 | Connected Commerce, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: What is your viewpoint for employing an “always on” retail media strategy, especially for...
by Mars United Commerce | Jul 11, 2023 | Connected Commerce, Retail Media
There are still plenty of spaces to fill, but brands and retailers are working more off the same scorecard these days. Download a copy of this report here: Winning at Retail Media Bingo It’s pretty common for a marketing conference to be dominated by a handful of...
by Mars United Commerce | Jul 7, 2023 | Connected Commerce, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions brands ask about retail media strategy. You can’t achieve maximum results from retail media when it’s managed in a silo. The strategy that guides our work with...
by Mars United Commerce | Jun 22, 2023 | Insights & Measurement, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: How do you compare results across retailer media networks when attribution windows vary so...
