by Mars United Commerce | Jul 11, 2023 | Connected Commerce, Retail Media
There are still plenty of spaces to fill, but brands and retailers are working more off the same scorecard these days. Download a copy of this report here: Winning at Retail Media Bingo It’s pretty common for a marketing conference to be dominated by a handful of...
by Mars United Commerce | Jul 7, 2023 | Connected Commerce, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions brands ask about retail media strategy. You can’t achieve maximum results from retail media when it’s managed in a silo. The strategy that guides our work with...
by Mars United Commerce | Jun 22, 2023 | Insights & Measurement, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: How do you compare results across retailer media networks when attribution windows vary so...
by Mars United Commerce | Jun 6, 2023 | Connected Commerce, Fast FAQs About Retail Media, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: What percentage of your overall marketing spend should be allocated to retail media? How...
by Mars United Commerce | May 31, 2023 | Retail Media
The Mars Agency presents a universal tool for the effective assessment and comparison of retail media platforms. For the most recent version of the Retail Media Report Card, visit here:Retail Media Report Card: 3Q 2023 Welcome to the third edition of The Mars...
by Mars United Commerce | May 12, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: In terms of collaborative joint value planning, what retailer is best in class? Kandi...
