by Mars United Commerce | Jan 22, 2025 | Retail Media, RetailerCX
The key to network success is close alignment with the people who command both the store and the broader brand investment By Michele Roney, Mars UnitedSM Commerce As retail media continues growing in size and significance for CPG marketing strategy, one critical...
by Mars United Commerce | Jan 22, 2025 | International, Kroger, Retail Media, Walmart
Updates on noteworthy initiatives across the retail media marketplace from Mars United’s Commerce Media team. To keep the industry updated between editions of our Retail Media Report Card, Mars UnitedSM Commerce monitors the efforts at leading retailers and platforms...
by Mars United Commerce | Jan 13, 2025 | Amazon, Ecommerce, Retail Media
Amazon has put a new spin on the old adage, “If you can’t beat ‘em, join ‘em,” through the launch of Amazon Retail Ad Service, a tech solution that gives other retailers access to the tools, shopper insights, and even advertisers that have made Amazon Ads the world’s...
by Mars United Commerce | Dec 19, 2024 | Insights, Organizational Excellence, Retail Media
Mars United compiles insights from all four regional Retail Media Report Cards to present a global perspective on the trends driving industry growth and the progress being made by 51 leading networks around the world. To download the report, fill out the form below....
by Mars United Commerce | Nov 12, 2024 | Amazon, Kroger, Retail Media, Walmart
To keep the industry updated between the quarterly editions of our Retail Media Report Card, Mars UnitedSM Commerce is monitoring the efforts at leading retailers and platforms to improve and expand their capabilities and services. We’re focusing on the initiatives...
by Mars United Commerce | Nov 11, 2024 | Retail Media, RetailerCX
Advice for retail media networks as they expand to full-funnel advertising opportunities By Michele Roney, Mars UnitedSM Commerce Onsite media has provided a natural foundation for the opportunities that retail media networks offer brand advertisers. Retailers have...
