by Mars United Commerce | Apr 21, 2022 | Insights & Measurement, Retail Intelligence
By Katherine Barks, The Mars Agency A growing global practice gives The Mars Agency insights into shopper behavior and the business of commerce across a wide range of countries. Here, the agency’s Toronto-based Retail Solutions team looks at recent consumer trends...
by Mars United Commerce | Apr 14, 2022 | Ecommerce, Retail Intelligence
Can CPG brands effectively sample on Amazon.com? Just ask Alexa. By John Willkom, The Mars Agency Ecommerce is expected to be the leading driver of consumer packaged goods sales growth for years to come, and Amazon.com is positioned to generate the majority of that...
by Mars United Commerce | Apr 7, 2022 | Connected Commerce, Retail Intelligence, Retailer Intelligence
Targeting a younger, male-skewing audience? Look no further than your friendly neighborhood convenience store. By Barb Seman, The Mars Agency The following article looks at the unique shopper demographics and need states found in the convenience channel. C-Store Quick...
by Mars United Commerce | Apr 6, 2022 | Connected Commerce, Ecommerce, Retail Intelligence, Retail Media
Judging from the 10,000-plus people who attended ShopTalk in Las Vegas last week, the retail industry was more than ready for a return to in-person events. “Being away from people for a couple years has taught us all a lot about ourselves and our businesses,” said...
by Mars United Commerce | Mar 17, 2022 | Retail Intelligence, Target
The following analysis is the first in a series of reports from Mars United Commerce’s Target Customer Development team that will examine the role consumer brands can play in helping the retailer’s mission critical ‘Target Forward’ initiative. This first report looks...
by Mars United Commerce | Feb 21, 2022 | Commerce Media, Ecommerce, Retail Intelligence
The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line. By Julia Miller, The Mars Agency After experiencing a breakthrough year in 2021, Social Commerce is one of the hottest trends in marketing as we...
