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Retail Intelligence Archives - Page 9 of 11 - Mars United

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Finding Answers on Google

Finding Answers on Google

By John Willkom, The Mars Agency If roughly 55% of product searches start on Amazon, then it’s probably safe to assume that most of the rest are happening on Google. Google has been changing its search experience recently, which you’ll notice in key categories like...
Driving Trial on Amazon

Driving Trial on Amazon

Can CPG brands effectively sample on Amazon.com? Just ask Alexa. By John Willkom, The Mars Agency Ecommerce is expected to be the leading driver of consumer packaged goods sales growth for years to come, and Amazon.com is positioned to generate the majority of that...