by Mars United Commerce | Jun 14, 2022 | Ecommerce, Retail Intelligence
Key Takeaways from the E2 Live: Excellence in Ecommerce conference in Bentonville In the retail landscape, Walmart has long required special treatment. The same holds true in ecommerce, where the retailer often takes a backseat to Amazon in the minds of analysts,...
by Mars United Commerce | Jun 3, 2022 | Connected Commerce, Retail Intelligence
By Meghan Heltne, The Mars Agency Did you know that … 1 out of every 3 large TVs in the U.S. is sold at Best Buy. And 1 of every 3 laptops. Also 1 in 4 iPads. It goes without saying, then, that Best Buy is a key player in the world of technology. They basically own...
by Mars United Commerce | May 31, 2022 | Connected Commerce, Retail Intelligence, Target
The following analysis is the third in a series of reports from The Mars Agency’s Target Customer Development team that will examine the role consumer brands can play in helping the retailer’s mission critical ‘Target Forward’ initiative. This report looks at how...
by Mars United Commerce | May 24, 2022 | Ecommerce, Retail Intelligence
By John Willkom, The Mars Agency If roughly 55% of product searches start on Amazon, then it’s probably safe to assume that most of the rest are happening on Google. Google has been changing its search experience recently, which you’ll notice in key categories like...
by Mars United Commerce | Apr 21, 2022 | Insights & Measurement, Retail Intelligence
By Katherine Barks, The Mars Agency A growing global practice gives The Mars Agency insights into shopper behavior and the business of commerce across a wide range of countries. Here, the agency’s Toronto-based Retail Solutions team looks at recent consumer trends...
by Mars United Commerce | Apr 14, 2022 | Ecommerce, Retail Intelligence
Can CPG brands effectively sample on Amazon.com? Just ask Alexa. By John Willkom, The Mars Agency Ecommerce is expected to be the leading driver of consumer packaged goods sales growth for years to come, and Amazon.com is positioned to generate the majority of that...
