by Mars United Commerce | Jun 24, 2022 | Ecommerce, Retail Intelligence
Leave it to Amazon to host its own holiday. While most retailers have been perfectly content over the years to plan their sales events around the existing holiday calendar, Amazon made the decision in 2015 to create Prime Day, an exclusive promotion for its loyal...
by Mars United Commerce | Jun 23, 2022 | Insights & Measurement, Retail Intelligence
As part of our commitment to being leaders in innovation and helping our clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency closely monitors shopper trends and the ever-changing media landscape to identify the...
by Mars United Commerce | Jun 14, 2022 | Ecommerce, Retail Intelligence
Key Takeaways from the E2 Live: Excellence in Ecommerce conference in Bentonville In the retail landscape, Walmart has long required special treatment. The same holds true in ecommerce, where the retailer often takes a backseat to Amazon in the minds of analysts,...
by Mars United Commerce | Jun 3, 2022 | Connected Commerce, Retail Intelligence
By Meghan Heltne, The Mars Agency Did you know that … 1 out of every 3 large TVs in the U.S. is sold at Best Buy. And 1 of every 3 laptops. Also 1 in 4 iPads. It goes without saying, then, that Best Buy is a key player in the world of technology. They basically own...
by Mars United Commerce | May 31, 2022 | Connected Commerce, Retail Intelligence, Target
The following analysis is the third in a series of reports from The Mars Agency’s Target Customer Development team that will examine the role consumer brands can play in helping the retailer’s mission critical ‘Target Forward’ initiative. This report looks at how...
by Mars United Commerce | May 24, 2022 | Ecommerce, Retail Intelligence
By John Willkom, The Mars Agency If roughly 55% of product searches start on Amazon, then it’s probably safe to assume that most of the rest are happening on Google. Google has been changing its search experience recently, which you’ll notice in key categories like...
