by Mars United Commerce | Aug 23, 2022 | Retail Intelligence, Retail Media
By Victoria Van Dusen, The Mars Agency How do I maximize my media investment with Walmart Connect? That’s a question being asked by a lot of commerce marketers these days. And while many marketers are probably searching for the answer by examining first-party data and...
by Mars United Commerce | Aug 2, 2022 | Connected Commerce, Retail Intelligence
The Mars Agency’s industry-leading presence within the Walmart ecosystem was fully evident at a pair of partnership-fostering events held last month in the retailer’s hometown. Two half-days of community building began on July 21 with a panel discussion on “Best...
by Mars United Commerce | Jul 15, 2022 | Retail Intelligence, Retail Media
How advertisers should respond to the network’s newly revamped offering. By Jessica Felice & Katy Jordan, The Mars Agency Staying on top of all the changes taking place across the retail media landscape is a difficult but important task for commerce marketers...
by Mars United Commerce | Jul 14, 2022 | Ecommerce, Retail Intelligence
The ecommerce-focused membership program gives the grocer a promising response to Amazon Prime. By Brian Higdon, The Mars Agency I started my career in loyalty marketing many years ago, in the era of points programs. Back then, a paid loyalty program was the “Holy...
by Mars United Commerce | Jun 27, 2022 | Amazon, Customer Development, Retail Intelligence, Retailer Intelligence, Target, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels. In...
by Mars United Commerce | Jun 24, 2022 | Ecommerce, Retail Intelligence
Leave it to Amazon to host its own holiday. While most retailers have been perfectly content over the years to plan their sales events around the existing holiday calendar, Amazon made the decision in 2015 to create Prime Day, an exclusive promotion for its loyal...
