by Mars United Commerce | Nov 8, 2022 | Clarity in Commerce, Retail Intelligence
Mars Wrigley’s Global Customer & Shopper Marketing Director discusses best practices for “Innovation in the Store.” Most of the recent talk about marketing innovation involves digital engagement or alternative fulfillment options. Yet the vast majority of packaged...
by Mars United Commerce | Nov 2, 2022 | Retail Intelligence, Retail Media
Whichever word you emphasize, ‘retail media’ is having a major impact on strategy across the marketing industry If you agree with all of the comments made from the numerous stages during Advertising Week last month, retail media is as lucrative as the Gold Rush, as...
by Mars United Commerce | Oct 24, 2022 | Retail Intelligence, Walmart
Retail Intelligence from: As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key...
by Mars United Commerce | Oct 14, 2022 | Customer Development, Kroger, Retail Intelligence
By Brian Higdon, The Mars Agency Oct. 14 could prove to be a momentous day for the retail industry with the announcement that Kroger is merging with Albertsons, creating by far the largest grocer in the U.S. and an operation that rivals Walmart in terms of both food...
by Mars United Commerce | Oct 5, 2022 | Commerce Media, Connected Commerce, Ecommerce, Insights, Retail Intelligence
An ageless consumer need has gained far more meaning for omnichannel shoppers. Download this report here: The Mars Agency Groceryshop 2022 Recap If you had a dollar for every time the word “convenience” was used during Groceryshop 2022, you’d be able to buy Slurpees...
by Mars United Commerce | Sep 1, 2022 | Retail Intelligence, Target
By Alyssa Whiteside, The Mars Agency Target prides itself on being able to capture all the big and small moments in the lives of their guests. With the return to school looming large on the calendars of many Target households, the retailer strives to bring...
