by Mars United Commerce | Nov 30, 2021 | Ecommerce, Retail Intelligence, Retail Media
The following analysis is the first in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. If you don’t win search, you don’t...
by Mars United Commerce | Nov 14, 2021 | Retail Intelligence, Retail Media
By Courtney Crossley, VP-Commerce Media, The Mars Agency On Oct. 20, Kroger announced plans to launch a private marketplace (PMP) that will allow brands and agencies to buy offsite media in conjunction with the retailer’s Kroger Precision Marketing network through a...