by Mars United Commerce | Dec 7, 2021 | Insights & Measurement, Marilyn, Retail Intelligence
The shift to online grocery shopping has sparked rapid growth across a new segment of on-demand retailers — Instacart, Gopuff, Uber Eats, Shipt and many others — that are providing home delivery in increasingly shorter time frames. But what is prompting shoppers to...
by Mars United Commerce | Dec 6, 2021 | Ecommerce, Retail Intelligence, Retail Media
Consumers may have started heading back to bars and restaurants in the second half of 2021 as COVID-19-related restrictions subsided, but they haven’t abandoned the new method of buying alcohol they learned during the pandemic: home delivery through third-party...
by Mars United Commerce | Nov 30, 2021 | Ecommerce, Retail Intelligence, Retail Media
The following analysis is the first in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. If you don’t win search, you don’t...
by Mars United Commerce | Nov 14, 2021 | Retail Intelligence, Retail Media
By Courtney Crossley, VP-Commerce Media, The Mars Agency On Oct. 20, Kroger announced plans to launch a private marketplace (PMP) that will allow brands and agencies to buy offsite media in conjunction with the retailer’s Kroger Precision Marketing network through a...
