by Mars United Commerce | Mar 17, 2022 | Retail Intelligence, Target
The following analysis is the first in a series of reports from Mars United Commerce’s Target Customer Development team that will examine the role consumer brands can play in helping the retailer’s mission critical ‘Target Forward’ initiative. This first report looks...
by Mars United Commerce | Feb 21, 2022 | Commerce Media, Ecommerce, Retail Intelligence
The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line. By Julia Miller, The Mars Agency After experiencing a breakthrough year in 2021, Social Commerce is one of the hottest trends in marketing as we...
by Mars United Commerce | Feb 9, 2022 | Innovation, Retail Intelligence
By Brian Hutchinson, The Mars Agency We’re living in an incredibly interesting time for retail and in-store merchandising. In the post-COVID world, we’re seeing changes in shopper behavior, changes in digital technology, and changes in the ways retailers...
by Mars United Commerce | Dec 13, 2021 | Ecommerce, Retail Intelligence
By Michella Chiu, The Mars Agency The alcohol market changes quickly, a fact well illustrated in 2021 by trends in sales for hard seltzer. Since 2018, hard seltzers have ignited magnitudes of market crazy, with White Claw dominating the category. As recently as March...
by Mars United Commerce | Dec 7, 2021 | Insights & Measurement, Marilyn, Retail Intelligence
The shift to online grocery shopping has sparked rapid growth across a new segment of on-demand retailers — Instacart, Gopuff, Uber Eats, Shipt and many others — that are providing home delivery in increasingly shorter time frames. But what is prompting shoppers to...
by Mars United Commerce | Dec 6, 2021 | Ecommerce, Retail Intelligence, Retail Media
Consumers may have started heading back to bars and restaurants in the second half of 2021 as COVID-19-related restrictions subsided, but they haven’t abandoned the new method of buying alcohol they learned during the pandemic: home delivery through third-party...
