by Mars United Commerce | Dec 19, 2022 | Company News, Organizational Excellence
They say there’s no place like home for the holidays, so The Mars Agency has partnered with Mars Petcare on a project to help get 500 pets out of shelters and into homes. The number of pets being returned to shelters (and, as a result, at the risk of euthanasia) has...
by Mars United Commerce | Oct 20, 2022 | Connected Commerce, Organizational Excellence, Success Stories
Future-forward campaigns with clients Mars, Inc. and MilkPEP have earned The Mars Agency industry honors in the Path to Purchase Institute’s OmniShopper Awards program. “SKITTLES® Pride It Forward At Walmart,” an evergreen campaign designed to help shoppers join with...
by Mars United Commerce | Oct 20, 2022 | Mars Studios, Organizational Excellence, Success Stories
Winner of a 2023 REGGIE Award for Best Promotion Marketing and P2PI’s 2022 OmniShopper Award for Best In-Store Digital Activation. Objectives: The campaign’s primary objective was to increase sales of fluid dairy milk. Effectiveness would be measured by...
by Mars United Commerce | Oct 12, 2022 | Clarity in Commerce, Organizational Excellence
Bayer’s Chris Haimbach offers his perspective on “Building a Best-in-Class Sales Organization The commerce industry has faced many challenges in recent years due to the rapid acceleration of three marketplace trends that were already happening before the COVID...
by Mars United Commerce | Sep 14, 2022 | Company News, Organizational Excellence
A talented group of 13 college students joined The Mars Agency’s annual internship program this summer to hone their skills while getting their first taste of agency life. Every year, each intern works with one or more mentors on a specific team or piece of...
by Mars United Commerce | Jul 26, 2022 | Connected Commerce, Organizational Excellence
Over the last few years, The Mars Agency has been helping clients respond to an unprecedented series of events triggered by the global COVID-19 crisis that have created numerous, ongoing challenges for the traditional CPG sales organization — and, in many ways, have...