by Mars United Commerce | Aug 1, 2024 | Insights, Organizational Excellence, Uncategorized
Five criteria for evaluating the potential impact of in-store displays By Lauren McGowan, Mars United Commerce In-store shopping continues to hold tremendous importance for both shoppers and brands. According to Drive Research, 74% of U.S. grocery shopping still...
by Mars United Commerce | Jul 31, 2024 | Creative Excellence, Organizational Excellence
Design cues inspired by grocery are trending in high-end retail and beyond By Bobbi Bowers, Mars United Commerce While grocery has undergone a pretty significant revolution in the past decade in terms of retail design, branding, and overall experience (thanks, Whole...
by Mars United Commerce | Jul 26, 2024 | Company News, Organizational Excellence, Retail Media
Mars United℠ Commerce and Instacart have unveiled a new joint business partnership that will help the commerce marketing company’s clients optimize their investments on the increasingly innovative retail media platform operated by one of North America’s leading...
by Mars United Commerce | Jul 1, 2024 | Creative Excellence, Customer Development, Innovation, Organizational Excellence, Retailer Intelligence
The following article is a case study for the SKITTLES® Summer-Ade campaign, winner of a 2024 Effie Award in the Seasonal/Event category. Challenge: SKITTLES® ranks highly among Gen Z’s most-loved brands in the fruity confections category but needed to fund an...
by Mars United Commerce | May 14, 2024 | Company News, Connected Commerce, Organizational Excellence
The Mars Agency has officially rebranded as Mars United℠ Commerce, a name reflecting the company’s transformational growth into a full-service commerce marketing partner for brands and retailers worldwide. Mars United Commerce fully embodies the ongoing evolution of...
by Mars United Commerce | Jan 18, 2024 | Creative, Innovation, Organizational Excellence
By Jason Stewart, Mars United Commerce As a creative in the commerce marketing space, the explosion of AI last year left me with a lot of questions about what the rapid evolution of this tech means for brands, consumers, and other creatives like me. The lingering...
