by Mars United Commerce | Jul 1, 2024 | Creative Excellence, Customer Development, Innovation, Organizational Excellence, Retailer Intelligence
The following article is a case study for the SKITTLES® Summer-Ade campaign, winner of a 2024 Effie Award in the Seasonal/Event category. Challenge: SKITTLES® ranks highly among Gen Z’s most-loved brands in the fruity confections category but needed to fund an...
by Mars United Commerce | May 14, 2024 | Company News, Connected Commerce, Organizational Excellence
The Mars Agency has officially rebranded as Mars United℠ Commerce, a name reflecting the company’s transformational growth into a full-service commerce marketing partner for brands and retailers worldwide. Mars United Commerce fully embodies the ongoing evolution of...
by Mars United Commerce | Jan 18, 2024 | Creative, Innovation, Organizational Excellence
By Jason Stewart, Mars United Commerce As a creative in the commerce marketing space, the explosion of AI last year left me with a lot of questions about what the rapid evolution of this tech means for brands, consumers, and other creatives like me. The lingering...
by Mars United Commerce | Aug 17, 2023 | Company News, Organizational Excellence
The Mars Agency, an independent, global commerce marketing practice, today announced it was listed on Inc.’s annual Inc. 5000 list, one of the most prestigious rankings of the nation’s fastest-growing private companies. The recognition marks the first time the company...
by Mars United Commerce | Aug 2, 2023 | Company News, Organizational Excellence
The Mars Agency is pleased to announce the appointment of Vashti Chatman as Chief People & Culture Officer, a new position tasked with leading our efforts to build an exceptional workplace experience that facilitates personal and professional growth for all...
by Mars United Commerce | Mar 17, 2023 | Company News, Organizational Excellence
For their all-around well-being, it’s crucial for senior citizens living independently to stay nourished and connected to their communities to avoid feeling isolated. With support from The Mars Agency’s Start Small initiative, Marta Kiser, Director of Client...