by Mars United Commerce | Feb 5, 2024 | Company News, Connected Commerce, Ecommerce, Insights & Measurement, Marilyn, Retail Intelligence, Retail Media, Retail Solutions, Retailer Intelligence
If CES 2024 was all about how technology can empower people and NRF 2024 all about empowering retailers with tech, Shoptalk 2024 is homing in on how the two intersect. Our CEO and SMEs in commerce media, customer insights, retailer expertise and relationships,...
by Mars United Commerce | Oct 17, 2023 | Connected Commerce, Insights & Measurement, Marilyn
Mars United’s commerce marketing technology platform is helping brands improve media performance by 21% Mars United Commerce has unveiled the latest generation of its Marilyn technology platform, which has been redesigned to give clients full visibility into the total...
by Mars United Commerce | Oct 11, 2023 | Company News, Insights & Measurement, Marilyn
AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, and The Mars Agency, a global commerce marketing agency, today announced an expansion to their strategic partnership to supply brands with enhanced data insights and...
by Mars United Commerce | Apr 12, 2023 | Insights & Measurement, Marilyn
Spending on marketing analytics and data infrastructure in the U.S., UK and EU will grow 45% from $22 billion in 2022 to $32 billion in 2026, according to a special report published this month by Winterberry Group. The growth will be driven by technological...
by Mars United Commerce | Mar 24, 2023 | Ask Marilyn, Insights & Measurement, Marilyn
Question: Is measuring my commerce marketing activity really worth the effort? Short answer: Only if you consider a 21% increase in the performance of your commerce marketing worth it. Whether or not business icon Peter Drucker ever actually said, “If you can’t...
by Mars United Commerce | Oct 18, 2022 | Insights & Measurement, Marilyn
With retail media all the rage these days, the rise of alcohol sales online and brands debating the reallocation of national media dollars toward retailer-specific programs, the need to accurately evaluate performance across marketing tactics has become more critical...
