by Mars United Commerce | Dec 16, 2024 | International, Retailer Intelligence
With inflation squeezing budgets, popular chains like Dollarama and Dollar Tree are becoming the new retail powerhouse. Here’s how brands can build the right strategy to tap into this booming market. By Carrie Baker, Mars UnitedSM Commerce The retail landscape in...
by Rachel Marks | Oct 23, 2024 | International, Retail Media
To download the Report Card, fill out the form below. Retail media ad spending in Canada is projected to grow 26% in 2024 to surpass C$3 billion mark — nearly double the total of three years ago, according to eMarketer. And while that level of growth will slow a bit...
by Mars United Commerce | Oct 2, 2024 | Amazon, International, Retail Media
To download the Report Card, fill out the form below. Retail media ad spending is expected to reach €127 billion globally this year. That number not only represents a 22% increase over 2023, it also reflects a 23% rise in the estimate we provided this past spring in...
by Mars United Commerce | Mar 26, 2024 | Amazon, International, Retail Media, Tentpole Content
For a copy of the Retail Media Report Card ANZ, fill out the form below. Mars United Commerce’s industry-leading Retail Media Report Card series extends into another country this month as the second edition of our Australian report adds New Zealand-based platforms....
by Mars United Commerce | Feb 9, 2024 | International, Retail Media
By Katrina Smart, Mars United Commerce Originally published by MarTechCube The IAB expects the rapidly growing retail media industry in Europe to reach €25 billion by 2027. As the market continues to grow and an increasing number of retail media networks launch across...
by Mars United Commerce | Jan 10, 2024 | Commerce Media, International, Retail Media
An all-new suite of self-serve solutions enhances commerce media measurement and planning capabilities for brands. Mars United Commerce has announced the launch of its self-service Marilyn Commerce Media Dashboard and Marilyn Commerce Media Benchmark Database...
