by Mars United Commerce | Mar 14, 2022 | Insights, Retail Media, Retailer Intelligence
An optimal retail customer experience must satisfy both the functional and emotional needs of shoppers. By Katherine Barks, The Mars Agency For shoppers today, retailer value extends beyond the ability to find and purchase products at a fair price. It’s now about...
by Mars United Commerce | Feb 28, 2022 | Ecommerce, Insights
The impact of Generation, Purpose & Store on shopping behavior. By Theresa Lyons & Katie Butler, The Mars Agency If you work in the marketing industry, you’ve no doubt seen this phrase more than once: Right message. Right time. Right place. But the average...
by Mars United Commerce | Oct 30, 2021 | Insights, Retailer Intelligence
By Theresa Lyons, SVP-Strategic Planning, The Mars Agency Note: The following analysis was originally presented as a session at the Path to Purchase Institute’s Shopper Insights & Measurement Forum in September 2021. As curbside pickup and home delivery of...
