by Mars United Commerce | Feb 28, 2022 | Ecommerce, Insights
The impact of Generation, Purpose & Store on shopping behavior. By Theresa Lyons & Katie Butler, The Mars Agency If you work in the marketing industry, you’ve no doubt seen this phrase more than once: Right message. Right time. Right place. But the average...
by Mars United Commerce | Oct 30, 2021 | Insights, Retailer Intelligence
By Theresa Lyons, SVP-Strategic Planning, The Mars Agency Note: The following analysis was originally presented as a session at the Path to Purchase Institute’s Shopper Insights & Measurement Forum in September 2021. As curbside pickup and home delivery of...