by Mars United Commerce | Dec 12, 2023 | Connected Commerce, Insights, Retail Media, Uncategorized
The Mars Agency presents a universal tool for the effective assessment and comparison of retail media platforms. Download the report here. Welcome to the fifth edition of Mars United Commerce’s industry scorecard. The first step in refreshing the introduction to our...
by Mars United Commerce | Dec 4, 2023 | Amazon, Ecommerce, Insights, Walmart
Consumer spending on Black Friday rose 2.5% in 2023 compared to the prior year, with ecommerce sales rising 8.5% and in-store purchases increasing 1.1%, according to Mastercard’s SpendingPulse. That’s a fairly impressive number considering that many U.S. consumers are...
by Mars United Commerce | Feb 21, 2023 | Insights, International
To help fuel the insights being generated by our proprietary Marilyn® technology platform, The Mars Agency recently surveyed over 14,000 shoppers around the globe about their shopping habits across dozens of product categories. The following article is the first in a...
by Mars United Commerce | Oct 5, 2022 | Commerce Media, Connected Commerce, Ecommerce, Insights, Retail Intelligence
An ageless consumer need has gained far more meaning for omnichannel shoppers. Download this report here: The Mars Agency Groceryshop 2022 Recap If you had a dollar for every time the word “convenience” was used during Groceryshop 2022, you’d be able to buy Slurpees...
by Mars United Commerce | May 19, 2022 | Insights
A special report from: Retail is evolving faster than ever before. There are new places to shop, new methods of buying, new avenues for discovery. In short, retail has moved beyond the confines of a store or commerce website to become something that can — and should —...
by Mars United Commerce | May 3, 2022 | Connected Commerce, Insights, Uncategorized
By Katherine Barks, The Mars Agency A growing global practice gives The Mars Agency insights into shopper behavior and the business of commerce across a wide range of countries. Here, the agency’s Toronto-based Retail Solutions team looks at recent consumer trends...
