by Mars United Commerce | Aug 12, 2024 | Insights
Download the complete report below. After effectively using prominent actor/director Ben Affleck in several TV commercials, coffee QSR Dunkin’ introduced in-the-moment rapper Ice Spice to a spot in 2023. Why? “Because the younger consumer actually didn’t know who...
by Mars United Commerce | Aug 1, 2024 | Insights, Organizational Excellence, Uncategorized
Five criteria for evaluating the potential impact of in-store displays By Lauren McGowan, Mars United Commerce In-store shopping continues to hold tremendous importance for both shoppers and brands. According to Drive Research, 74% of U.S. grocery shopping still...
by Mars United Commerce | May 20, 2024 | Amazon, Ecommerce, Insights
An exclusive review of search trends & brand performance on Amazon.com To download the report, fill out the form at the bottom of this page Finding the perfect Mother’s Day gift on Amazon.com for that very special mom — whoever she was — involved a hunt for...
by Mars United Commerce | May 20, 2024 | Amazon, Ecommerce, Insights
Key takeaways from Excellence in Ecommerce: Amazon Edition By Michella Chiu, Mars United Commerce Earlier this month, Mars United’s Ecommerce team participated in Excellence in Ecommerce: Amazon Edition, an event in Seattle hosted by retail search experts Analytic...
by Mars United Commerce | Apr 2, 2024 | Amazon, Ecommerce, Insights
An exclusive review of search trends & brand performance on Amazon.com To download the report, fill out the form at the bottom of this page For marketers, the concept of “basket building” takes on an entirely different meaning during the Easter season as shoppers...
by Mars United Commerce | Mar 21, 2024 | Customer Development, Insights, Retail Intelligence, Retailer Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, Mars United Commerce’s Customer Development team closely monitors the strategic activity taking place across all key retailers and...
