by Mars United Commerce | Jun 29, 2022 | Connected Commerce, Innovation, Success Stories
Mars’ annual campaign brings back SKITTLES® Pride Packs to support the LGBTQ+ community, but this time with a splash of color. Taste the rainbow and see it in multiple new ways. For this year’s limited-edition Pride Packs, Mars SKITTLES® is sharing their rainbow with...
by Mars United Commerce | Feb 9, 2022 | Innovation, Retail Intelligence
By Brian Hutchinson, The Mars Agency We’re living in an incredibly interesting time for retail and in-store merchandising. In the post-COVID world, we’re seeing changes in shopper behavior, changes in digital technology, and changes in the ways retailers...
by Mars United Commerce | Nov 1, 2021 | Connected Commerce, Innovation, Success Stories
Award: Conducted in 2020, this campaign earned the Path to Purchase Institute’s OmniShopper Award for Best In-Store Digital Media Activation in November 2021. PROBLEM TO SOLVE The Sam’s Club team at then-Nestle Waters (now BlueTriton Brands) came to the agency...