by Mars United Commerce | May 7, 2023 | Connected Commerce, Innovation
The Mars Agency has teamed up with several cutting-edge solution providers to usher Mars Wrigley’s STARBURST® brand into the metaverse, with a campaign that literally adds greater dimension to the brand experience. In a concept featuring several industry “firsts,”...
by Mars United Commerce | May 3, 2023 | Innovation
By Julia Miller, The Mars Agency Generative AI, the tech behind ChatGPT, is a specific type of artificial intelligence that’s focused on creating something new, such as text, images, or music, rather than searching for something that already exists such as insights...
by Mars United Commerce | Apr 19, 2023 | Connected Commerce, Innovation, Retail Intelligence
Technology trends in the commerce marketing space may shift from year to year, but one thing never changes: the need for brands and retailers to find more effective ways to influence shoppers. Another thing that never changes is the importance of the brick-and-mortar...
by Peter Breen | Jan 24, 2023 | Commerce Media, Connected Commerce, Innovation
The Mars Agency presents a recap of the sights, sounds, and autonomous vehicles that caught our attention at CES 2023. Great news for anyone in the market for an autonomous lawnmower: You have plenty of options. Here are some other no-longer-futuristic product...
by Mars United Commerce | Nov 16, 2022 | Innovation, Success Stories
Campbell Company of Canada received one of only four gold designations at the annual Effie Canada Awards this month for its “Goldfish® Feeding Imagination” campaign. Demonstrating exceptional marketing effectiveness, Feeding Imagination leveraged Goldfish...
by Mars United Commerce | Oct 6, 2022 | Connected Commerce, Innovation, Success Stories
NFL star Stefon Diggs helps give consumers a unique way to experience the iconic brand’s new campaign An innovative augmented reality experience is adding more “life” to this season’s “SNICKERS® Rookie Mistake of the Year” campaign, which the iconic Mars candy...
