by Mars United Commerce | Dec 21, 2023 | Amazon, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...
by Mars United Commerce | Dec 15, 2023 | Amazon, Connected Commerce, Ecommerce
The Mars Agency offers seven strategies for building a more effective partnership with Amazon and a winning engagement plan for the billions of shoppers it attracts. From all the evidence so far, Amazon seems to be having another strong holiday season. The ecommerce...
by Mars United Commerce | Dec 4, 2023 | Amazon, Ecommerce, Insights, Walmart
Consumer spending on Black Friday rose 2.5% in 2023 compared to the prior year, with ecommerce sales rising 8.5% and in-store purchases increasing 1.1%, according to Mastercard’s SpendingPulse. That’s a fairly impressive number considering that many U.S. consumers are...
by Peter Breen | Nov 28, 2023 | Ask Marilyn, Connected Commerce, Ecommerce, Retail Media
The following article presents agenda highlights from P2PI Live, the Path to Purchase Institute’s annual conference and expo for commerce marketing professionals. This year’s event was held in St. Louis from Nov. 7-9. Return on Relationship: The New ROAS Conversations...
by Mars United Commerce | Nov 17, 2023 | Amazon, Connected Commerce, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...
by Mars United Commerce | Nov 6, 2023 | Amazon, Ecommerce, Retail Media
The Mars Agency’s Ecommerce team provides key takeaways and advertising tips from Amazon Ads’ blockbuster event. If you’ve never heard of unBoxed, there’s a good chance you don’t work with Amazon Ads. If you have heard of unBoxed, there’s a good chance you either...
