by Mars United Commerce | Oct 10, 2023 | Connected Commerce, Customer Development, Retail Intelligence
Five tips for building effective strategic partnerships with the channel’s two largest retailers. The warehouse club channel has been on a roll lately. Although 2023 sales growth at the channel’s two leading players, Costco (62% market share) and Sam’s Club (31%), has...
by Mars United Commerce | Oct 10, 2023 | Amazon, Connected Commerce, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...
by Peter Breen | Oct 6, 2023 | Connected Commerce, Ecommerce, Retail Media, Retailer Intelligence
The need for ‘unified’ commerce and measurement standards dominated the conversation at this year’s event. If you need some really tactical proof that shoppers need a “unified” commerce experience, here it is: 90% of the time that ShopRite customers scan QR...
by Mars United Commerce | Oct 2, 2023 | Connected Commerce, Retail Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development team closely monitors the strategic activity taking place across all key retailers and channels....
by Mars United Commerce | Sep 27, 2023 | Clarity in Commerce, Connected Commerce, Retail Media
The Mars Agency hit the meeting rooms, hotel suites and undersea exhibits of Groceryshop 2023 in Las Vegas to ask attendees what their call to action for the industry would be — and yes, a not-too-surprising consensus emerged. Hear calls to action from: Steve McGowan,...
by Mars United Commerce | Sep 13, 2023 | Connected Commerce, Retail Intelligence
Six tips for building effective strategic partnerships with the world’s largest retailer “Around the world, our customers and members are prioritizing value and convenience. They’re shopping with us across channels — in stores, Sam’s Clubs, and they’re driving...