by Mars United Commerce | Dec 14, 2023 | Commerce Media, Connected Commerce
Originally published by Path to Purchase Institute. Nearly all commerce marketing veterans agree that the classic structure of CPG organizations has been obsolete for a number of years. Now it’s starting to become a significant obstacle to business growth. The rigid...
by Mars United Commerce | Dec 12, 2023 | Connected Commerce, Insights, Retail Media, Uncategorized
The Mars Agency presents a universal tool for the effective assessment and comparison of retail media platforms. Download the report here. Welcome to the fifth edition of Mars United Commerce’s industry scorecard. The first step in refreshing the introduction to our...
by Mars United Commerce | Dec 11, 2023 | Connected Commerce, Retail Intelligence, Retail Media
The holidays are a critical sales season that inspire retailers to conduct tentpole marketing events across all of their shopper engagement platforms. At CVS Media Exchange (CMX), the retail media network for the nation’s second-largest drugstore chain, that involves...
by Mars United Commerce | Nov 28, 2023 | Connected Commerce, Retail Intelligence
Six tips for building effective strategic partnerships with the nation’s largest — and still-growing — grocer. The grocery industry is anxiously awaiting the FTC’s final decision on the planned merger of Kroger and Albertsons, which the companies are hopeful will...
by Peter Breen | Nov 28, 2023 | Ask Marilyn, Connected Commerce, Ecommerce, Retail Media
The following article presents agenda highlights from P2PI Live, the Path to Purchase Institute’s annual conference and expo for commerce marketing professionals. This year’s event was held in St. Louis from Nov. 7-9. Return on Relationship: The New ROAS Conversations...
by Mars United Commerce | Nov 17, 2023 | Amazon, Connected Commerce, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...