by Mars United Commerce | Dec 10, 2021 | Connected Commerce, Organizational Excellence
The Mars Agency’s Fern Grant and Jake Berry explain why consumer brands must rethink both internal alignment and marketing strategy to address the seismic changes transforming the retail and shopper ecosystem in a presentation from Commerce Week 2021 (hosted by Adweek...
by Mars United Commerce | Nov 15, 2021 | Company News, Connected Commerce, Success Stories
The Mars Agency received industry accolades for its connected commerce expertise this month when The Path to Purchase Institute unveiled the winners of its inaugural OmniShopper Awards during the Path to Purchase Live conference. The agency won the In-Store Digital...
by Mars United Commerce | Nov 1, 2021 | Connected Commerce, Success Stories
Note: The Path to Purchase Institute named this campaign “Best Digital Media Activation” in its first OmniShopper Awards program this fall. PROBLEM TO SOLVE Henkel’s ‘all blue brand laundry detergent was losing its identity with shoppers and retailers...
by Mars United Commerce | Nov 1, 2021 | Connected Commerce, Innovation, Success Stories
Award: Conducted in 2020, this campaign earned the Path to Purchase Institute’s OmniShopper Award for Best In-Store Digital Media Activation in November 2021. PROBLEM TO SOLVE The Sam’s Club team at then-Nestle Waters (now BlueTriton Brands) came to the agency...
by Mars United Commerce | Oct 29, 2021 | Connected Commerce, Organizational Excellence
By Rob Rivenburgh, The Mars Agency Over the past several years, our industry began using the term “Omnicommerce” to describe what we do. It’s a helpful term, loaded with the notion that people can shop from anywhere and, as a result, all media is becoming shoppable....
by Mars United Commerce | Oct 24, 2021 | Connected Commerce, Success Stories, Target, Walmart
With e-commerce now a standard shopping tool for all product categories in every retail channel, the need to provide consumers with seamlessly integrated brand experiences has become more important than ever. Yet function-specific organizational structures and rigid...