by Mars United Commerce | Mar 28, 2022 | Connected Commerce, Ecommerce
By Kristin Wall and Michella Chiu, The Mars Agency Alcoholic beverages are one of the fastest-growing ecommerce categories, having experienced exponential growth since 2019: Sales through the two most important ecommerce channels, online grocery stores and...
by Mars United Commerce | Mar 21, 2022 | Amazon, Connected Commerce, Ecommerce, Kroger, Target, Walmart
The following analysis is the last in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. As we put a bow on our Digital...
by Mars United Commerce | Mar 1, 2022 | Connected Commerce, Organizational Excellence
Dramatic changes in shopper behavior and retailer strategy have created new obstacles for effective sales and marketing that, to be blunt, the traditional brand organization is not built to overcome. This special report explains why brand organizations must adopt a...
by Mars United Commerce | Jan 20, 2022 | Amazon, Connected Commerce, Ecommerce, Kroger, Target, Walmart
The following analysis is the second in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. Generating Traffic Brings More Than...
by Mars United Commerce | Jan 18, 2022 | Connected Commerce, Ecommerce, International
The future, in 15 minutes or less Post-pandemic shoppers expect brands to be purposeful, relevant, convenient and quick. The Mars Agency London presents seven key trends that should guide strategic thinking for marketers in 2022. TRENDS: Cut To The Quick (quick...
by Mars United Commerce | Jan 13, 2022 | Connected Commerce, Customer Development, Ecommerce, Retail Media, Retailer Intelligence
Yes, we all know ecommerce and retail media will continue to grow. The Mars Agency’s thought leaders have also identified eight less obvious trends that will impact the industry in 2022 — along with some things that should happen, but probably won’t. Kandi Arrington...