by Mars United Commerce | May 31, 2022 | Connected Commerce, Retail Intelligence, Target
The following analysis is the third in a series of reports from The Mars Agency’s Target Customer Development team that will examine the role consumer brands can play in helping the retailer’s mission critical ‘Target Forward’ initiative. This report looks at how...
by Mars United Commerce | May 3, 2022 | Connected Commerce, Insights, Uncategorized
By Katherine Barks, The Mars Agency A growing global practice gives The Mars Agency insights into shopper behavior and the business of commerce across a wide range of countries. Here, the agency’s Toronto-based Retail Solutions team looks at recent consumer trends...
by Mars United Commerce | Apr 22, 2022 | Connected Commerce, Retailer Intelligence
The Mars Agency left the ANA Brand Masters Conference in Carlsbad, California, earlier this month with a renewed sense of purpose, so to speak. Internally, one definite highlight of the event was formally receiving a Reggie Award for the “We Speak Laundry” campaign we...
by Mars United Commerce | Apr 19, 2022 | Connected Commerce, Organizational Excellence
“The convergence of media, entertainment and commerce has blurred the lines between marketing and sales.” That statement was made by Unilever earlier this month as the consumer packaged goods giant announced a small yet dramatic change in the title for one of its...
by Mars United Commerce | Apr 7, 2022 | Connected Commerce, Retail Intelligence, Retailer Intelligence
Targeting a younger, male-skewing audience? Look no further than your friendly neighborhood convenience store. By Barb Seman, The Mars Agency The following article looks at the unique shopper demographics and need states found in the convenience channel. C-Store Quick...
by Mars United Commerce | Apr 6, 2022 | Connected Commerce, Ecommerce, Retail Intelligence, Retail Media
Judging from the 10,000-plus people who attended ShopTalk in Las Vegas last week, the retail industry was more than ready for a return to in-person events. “Being away from people for a couple years has taught us all a lot about ourselves and our businesses,” said...