by Mars United Commerce | Jul 26, 2022 | Connected Commerce, Organizational Excellence
Over the last few years, The Mars Agency has been helping clients respond to an unprecedented series of events triggered by the global COVID-19 crisis that have created numerous, ongoing challenges for the traditional CPG sales organization — and, in many ways, have...
by Mars United Commerce | Jul 20, 2022 | Connected Commerce, Ecommerce
Another year, another record-breaking Prime Day for Amazon. Although Amazon typically keeps specific results close to the vest, the company did publicly christen this year’s Prime Day “the biggest” in the annual event’s 8-year history. Amazon did say that shoppers...
by Mars United Commerce | Jul 8, 2022 | Connected Commerce, Insights & Measurement
A look at six prominent themes from ShopTalk Europe 2022 The metaverse might be top of mind for commerce marketers these days, and technology is certainly driving much of the innovation across the industry. But even the most tech-savvy, forward-thinking marketer...
by Mars United Commerce | Jun 29, 2022 | Connected Commerce, Innovation, Success Stories
Mars’ annual campaign brings back SKITTLES® Pride Packs to support the LGBTQ+ community, but this time with a splash of color. Taste the rainbow and see it in multiple new ways. For this year’s limited-edition Pride Packs, Mars SKITTLES® is sharing their rainbow with...
by Mars United Commerce | Jun 3, 2022 | Connected Commerce, Retail Intelligence
By Meghan Heltne, The Mars Agency Did you know that … 1 out of every 3 large TVs in the U.S. is sold at Best Buy. And 1 of every 3 laptops. Also 1 in 4 iPads. It goes without saying, then, that Best Buy is a key player in the world of technology. They basically own...
by Mars United Commerce | Jun 1, 2022 | Connected Commerce, Success Stories
The M&M’S® Music Lounge lets consumers experience the brand’s message of inclusivity both IRL and virtually. Music has long played a role in bringing people from various backgrounds together to enjoy shared experiences. That’s why iconic candy brand M&M’S® is...