by Mars United Commerce | Sep 19, 2022 | Connected Commerce, Retail Media
Mars United Commerce is presenting a universal tool for the effective assessment and comparison of retail media platforms. To obtain of the most recent copy, visit here: Retail Media Report Card: 3Q 2023 When it comes to the rapidly growing landscape for retail...
by Mars United Commerce | Sep 7, 2022 | Connected Commerce, Retail Media
The most thought-provoking statistic presented from the stage at Commerce Week this summer was probably this one: 80% of CEOs are looking to marketing to drive revenue growth. If that statistic is accurate, then exactly what do the other 20% of CEOs expect from their...
by Mars United Commerce | Aug 31, 2022 | Connected Commerce, Retail Intelligence
By Katie Conzemius, The Mars Agency In the highly competitive consumer electronics marketplace, Best Buy hangs its hat on being America’s back to school “techfitter.” With the product category saturated with numerous price-focused retailers, Best Buy...
by Mars United Commerce | Aug 17, 2022 | Connected Commerce, Retail Media
The Mars Agency presents the news you need to know about leading retail media platforms and service providers. Walmart Connect’s New Display Ad Options WHAT: “Brand Box” is a new on-site display unit handled through Walmart Connect’s managed service that appears below...
by Mars United Commerce | Aug 16, 2022 | Connected Commerce, Insights & Measurement
Steve McGowan, Head of Shopper Activation and Strategic Partnerships at Mondelez International, outlines the multiple benefits his organization has gained by aligning all their commerce marketing planning and post-analytics activity into one advanced, intuitive...
by Mars United Commerce | Aug 2, 2022 | Connected Commerce, Retail Intelligence
The Mars Agency’s industry-leading presence within the Walmart ecosystem was fully evident at a pair of partnership-fostering events held last month in the retailer’s hometown. Two half-days of community building began on July 21 with a panel discussion on “Best...