by Mars United Commerce | Oct 20, 2022 | Connected Commerce, Organizational Excellence, Success Stories
Future-forward campaigns with clients Mars, Inc. and MilkPEP have earned The Mars Agency industry honors in the Path to Purchase Institute’s OmniShopper Awards program. “SKITTLES® Pride It Forward At Walmart,” an evergreen campaign designed to help shoppers join with...
by Mars United Commerce | Oct 20, 2022 | Connected Commerce, Success Stories, Walmart
Winner of P2PI’s 2022 OmniShopper Award for Best Brand-Retailer Long-Term Partnership Objectives: SKITTLES® and Walmart are active, authentic advocates of the LGBTQ+ community with an ongoing collaboration engaging, interactive Pride Month activities that drives...
by Mars United Commerce | Oct 19, 2022 | Clarity in Commerce, Connected Commerce
Henkel Consumer Brands’ VP of Marketing discusses best practices for “Aligning Brand and Customer Strategy for Connected Commerce Success.” These days, most CPG organizations acknowledge the need to set aside the traditional marketing practices that have long...
by Mars United Commerce | Oct 6, 2022 | Clarity in Commerce, Connected Commerce
The Mars Agency’s Executive Chairman discusses “What Hasn’t Changed About Commerce Marketing.” Our industry spends a lot of time talking about disruption: in the way shoppers behave, the way brands engage with shoppers, and the way retailers...
by Mars United Commerce | Oct 6, 2022 | Connected Commerce, Innovation, Success Stories
NFL star Stefon Diggs helps give consumers a unique way to experience the iconic brand’s new campaign An innovative augmented reality experience is adding more “life” to this season’s “SNICKERS® Rookie Mistake of the Year” campaign, which the iconic Mars candy...
by Mars United Commerce | Oct 5, 2022 | Commerce Media, Connected Commerce, Ecommerce, Insights, Retail Intelligence
An ageless consumer need has gained far more meaning for omnichannel shoppers. Download this report here: The Mars Agency Groceryshop 2022 Recap If you had a dollar for every time the word “convenience” was used during Groceryshop 2022, you’d be able to buy Slurpees...