by Mars United Commerce | Jan 17, 2023 | Connected Commerce, Ecommerce, International, Retail Media
Brands and retailers must strike the right balance for engagement to reach more selective shoppers. Seven universal trends that will impact commerce marketing in 2023. Download this special report. Consumers have learned the hard way, through the lingering COVID...
by Mars United Commerce | Jan 3, 2023 | Connected Commerce
Ten multi-talented and multi-channeled leaders from Mars United’s Commerce Practice examine the trends that will shape the industry in 2023 — along with some things they hope will happen, but probably won’t. Plus, we evaluate how well our forecasters did...
by Mars United Commerce | Dec 14, 2022 | Clarity in Commerce, Connected Commerce
Ken Barnett, The Mars Agency’s Executive Chairman, discusses “What’s Next for Commerce Marketing.” Our industry has faced a great deal of disruption in the last few years: in the way shoppers behave, the way brands engage with shoppers, and the way...
by Mars United Commerce | Dec 8, 2022 | Connected Commerce
By Courtney Crossley, The Mars Agency For many shoppers, the act of buying has become a fluid activity across digital and in-store environments. We’ve returned to a “net normal” where many consumers have become hybrid shoppers, flexing back and forth between the two...
by Mars United Commerce | Nov 22, 2022 | Connected Commerce, Retail Media
To keep the industry updated between the quarterly editions of our Retail Media Report Card, The Mars Agency is monitoring the efforts at leading platforms to improve and expand their capabilities and services. We’re focusing on the initiatives these networks are...
by Mars United Commerce | Nov 3, 2022 | Connected Commerce, Kroger
By Lindsey Simcik, The Mars Agency Kroger recently unveiled a test of KroGo shopping carts powered by Caper in a beta store outside of Cincinnati, Ohio, a move the retailer is calling “game-changing for checkout.” Since Amazon has been using similar technology of its...
