by Mars United Commerce | Mar 7, 2023 | Connected Commerce, Retail Media, Unlocking Retail Media's Potential
Best practices for making retail media an integral — and integrated — part of your overall marketing strategy. By Ethan Goodman, The Mars Agency The following article is the first in an “Unlocking the Full Potential of Retail Media” series. Part 1: Delivering Total...
by Mars United Commerce | Mar 3, 2023 | Amazon, Connected Commerce, Ecommerce
By Melissa Wightman, The Mars Agency The following article is the first in a three-part series examining “Game-Changing Ecommerce Partnerships.” The next two articles look at “Picking the Ideal Marketing Partner” and “Activating Your...
by Mars United Commerce | Feb 22, 2023 | Connected Commerce
Six shopper trends that retailers should consider when building this year’s seasonal marketing plan By Katherine Barks, The Mars Agency Back-to-school shoppers in 2023 will probably be picking math as their favorite subject again. With inflation continuing to spark a...
by Mars United Commerce | Feb 20, 2023 | Connected Commerce, Success Stories
The Mars Agency is proud to have contributed to the successful launch campaign that helped Bob Evans® Mashed Cauliflower win a 2023 Product of the Year Award. A breakthrough line of refrigerated dinner sides introduced in two SKUs (Parmesan & Chives and Roasted...
by Mars United Commerce | Jan 26, 2023 | Connected Commerce
By Brian Higdon, The Mars Agency Help! ChatGPT has taken over a whole lot of my free time. So when I was thinking the other day of use cases for ChatGPT within retail and consumer goods, I naturally asked ChatGPT, and it said: Customer service & chatbots Order...
by Peter Breen | Jan 24, 2023 | Commerce Media, Connected Commerce, Innovation
The Mars Agency presents a recap of the sights, sounds, and autonomous vehicles that caught our attention at CES 2023. Great news for anyone in the market for an autonomous lawnmower: You have plenty of options. Here are some other no-longer-futuristic product...
